Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, implement, and manage comprehensive customer marketing campaigns from start to finish.

• Collaborate with Customer Success on strategic account planning tailored to individual clients.

• Identify and target customer expansion opportunities customized to each client’s unique needs.

• Create widespread customer campaigns that promote best practices and introduce new programs.

• Work alongside the Content team to develop educational resources.

• Execute integrated marketing campaigns across various channels, including email, events, content, and other lifecycle touchpoints.

• Lead product-driven growth campaigns aimed at enhancing awareness and adoption of new offerings.

• Analyze customer behavior and usage data to pinpoint and prioritize opportunities for cross-selling and upselling.

• Manage customer marketing data and reporting processes.

• Communicate progress and impact to stakeholders across functions and the executive team.

• Generate customer expansion strategies and oversee them from concept through execution and reporting.

⛳️ Requirements

• 3–5 years of relevant professional experience, with at least 3 years in customer or lifecycle marketing within a B2B environment.

• Demonstrated ability to collaborate closely with Customer Success or Account Management teams.

• Experience in one-to-one account planning as well as broader campaign-focused customer marketing.

• Proficient AI user; capable of leveraging AI for data analysis, initial copy drafting, and integrating feedback into ideation processes.

• Strong understanding of lifecycle marketing across various channels, including email, events, and content.

• Proven experience utilizing data to identify and evaluate cross-sell and upsell opportunities.

• Builder mentality characterized by ownership, agility, curiosity, and meticulous attention to detail.

• Familiarity with HubSpot is preferred.

• Experience in healthcare or health tech is advantageous, though not mandatory.

• Must possess authorization to work in the United States.

🏝️ Benefits

• Relatively flat organizational hierarchy.

• Values of autonomy, competence, and belonging.

• Empowerment and support to perform at your highest level.