Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement focused customer marketing initiatives that promote add-on products, complementary solutions, and broadened use cases for current customers.

• Leverage customer, product usage, and account analytics to pinpoint high-potential audiences and opportunities for cross-selling and upselling.

• Develop customer-oriented content such as solution highlights, use cases, customer testimonials, webinars, and email marketing campaigns.

• Collaborate with Sales, Customer Success, Product Management, and other key stakeholders to synchronize expansion campaigns with account priorities and customer requirements.

• Oversee and report on an annual cross-sell/upsell pipeline and revenue objectives.

• Evaluate campaign engagement, conversion rates, influenced pipeline, and expansion revenue; enhance targeting, messaging, and initiatives based on performance insights.

• Organize and execute targeted webinars, product training sessions, customer programs, events, and newsletters.

• Manage the customer advocacy program, motivating customers to engage in reference and case study initiatives.

• Compose, edit, and disseminate content that showcases the benefits of Onit's AI-driven legal operations solutions.

⛳️ Requirements

• Bachelor's degree in marketing, business, or a related field; an MBA is advantageous.

• Over 5 years of marketing experience, emphasizing customer marketing or engagement in a B2B context, ideally in the software or technology sector.

• Strong grasp of customer lifecycle management and effective customer retention strategies.

• Comfortable working with established revenue or pipeline goals and providing progress reports to sales and executive teams.

• Demonstrated success in creating and implementing effective marketing campaigns and producing content tailored to customer needs.

• Exceptional communication and interpersonal skills, with proven ability to work collaboratively across diverse teams.

• Proficient in HubSpot and Salesforce platforms.

• Analytical thinker with the capability to interpret data and make informed, data-driven decisions.

🏝️ Benefits

• Annual discretionary bonus.

• Three medical plan options.

• Coverage for dental and vision.

• Employer HSA contribution for HDHP participants.

• 401(k) plan with 100% match on the first 3% and 50% on the next 2% of employee contributions.

• Flexible paid time off.

• 7 sick days.

• 9 paid company holidays each year.

• Paid leave for birth parents, non-birth parents, and caregivers.

• Reimbursement for surrogacy and adoption expenses.

• 100% employer-funded life and disability insurance.

• Optional hospital indemnity, critical illness, accident, and pet insurance.

• Healthcare FSA, HSA, and dependent care FSA options.

• One paid volunteer day annually.