Customer Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and implement marketing strategies and communication plans that enhance research utilization, product adoption, and event participation.

• Design integrated campaigns for research launches, product introductions, and key offerings utilizing email, webinars, and digital platforms.

• Assist in marketing efforts for both new and existing products across divisions with a unified go-to-market strategy.

• Develop and maintain a communication calendar that aligns with PR, social media, sales, research, and other channels.

• Oversee email strategies, including audience segmentation, campaign objectives, sending frequency, and timing.

• Collaborate with content marketing to create, ensure quality, and schedule member emails.

• Enhance deliverability and ensure database cleanliness.

• Conduct A/B tests and leverage findings to boost performance.

• Contribute to the development of customer personas and journeys, generating targeted resources based on behavior and engagement trends.

• Utilize customer intelligence data to discover trends, guide engagement strategies, and propose initiatives.

• Plan and implement promotional campaigns for webinars and in-person events through email, web, social media, and PR.

• Develop campaign briefs and communication strategies for events.

• Drive registrations, leads, and appointments from events while assisting in maintaining the events calendar.

• Monitor, analyze, and report on campaign and engagement performance, providing insights and recommendations.

• Contribute to a KPI framework that measures success and fosters continuous improvement.

• Collaborate with research, sales, content, design, events, PR, social media, and other teams.

• Coordinate with sales enablement to keep the sales team updated on forthcoming campaigns.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Over 6 years of experience in performance-driven B2B marketing, ideally within research, SaaS, or membership-based organizations.

• Demonstrated experience in customer engagement and lifecycle marketing, with knowledge of retention strategies.

• Practical experience in email marketing, audience segmentation, and campaign analytics.

• Familiarity with marketing and sales technologies such as Salesforce, Gainsight, Pardot, Marketing Cloud, or comparable marketing automation tools.

• Strong project management capabilities, with the ability to manage multiple campaigns concurrently and meet deadlines.

• Analytical mindset, capable of interpreting data, identifying trends, and translating insights into actionable strategies.

• Exceptional written and verbal communication skills, including copywriting and proofreading abilities.

• Strong stakeholder management skills and a collaborative approach across various departments.

• Customer-oriented, proactive, and adaptable working style in a dynamic environment.

• Bilingual proficiency in French, Spanish, or German is preferred.

🏝️ Benefits

• Equal opportunity employer dedicated to diversity and inclusion.

• Reasonable accommodations available throughout the recruitment and hiring process, upon request.