Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement US customer retention initiatives to minimize churn risk and enhance long-term value.

• Spearhead US customer advocacy efforts by obtaining testimonials, developing case studies, and securing third-party reviews.

• Manage US-specific migration communications, encompassing planning, sequencing, quality assurance, live execution, and performance tracking.

• Serve as the primary point of accountability for designated customer journeys.

• Oversee accuracy, compliance considerations, timing, and escalation processes.

• Customize established customer marketing frameworks for the US market in collaboration with UK-based colleagues.

• Collaborate with Product, Renewals, Support, Professional Services, and Marketing Operations teams.

• Evaluate programme performance and enhance customer engagement and retention strategies.

• Ensure that customer communications adhere to IRIS brand guidelines, legal requirements, and compliance standards.

• Provide US customer insights to guide product and marketing strategies.

• Cultivate strong relationships with key customers.

⛳️ Requirements

• Typically possesses 5+ years of experience in customer marketing, lifecycle marketing, or customer communications.

• Proven track record in executing retention, advocacy, or migration/change initiatives.

• Strong skills in stakeholder management and cross-functional collaboration.

• Exceptional written communication skills, capable of articulating complex subjects with clarity.

• Comfortable working independently within a remote and/or global reporting framework.

• Familiarity with marketing automation, reporting, and project management tools such as Marketo, Salesforce, Knak, and Asana.

• High attention to detail and sound judgment in environments sensitive to compliance issues.

• Must reside in the United States.

• Must be legally authorized to work in the country where the position is located.

🏝️ Benefits

• Opportunities for continuous learning and career advancement.

• A culture that promotes diversity, inclusion, and belonging.

• Support for employee well-being.

• An accessible hiring process with accommodations available.

• Potential for bonus opportunities.