Customer Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and implement marketing strategies and communication plans that enhance research utilization, boost product adoption, and increase event participation.

• Create integrated campaigns for research launches, product introductions, and essential offerings utilizing email, webinars, and digital platforms.

• Assist in marketing initiatives for both new and existing products across divisions, ensuring a cohesive go-to-market strategy.

• Develop and maintain a communication calendar that aligns with public relations, social media, sales, research, and other channels.

• Oversee email strategy, including audience segmentation, campaign objectives, frequency of sends, and timing.

• Collaborate with content marketing to construct, quality assure, and schedule member emails.

• Enhance deliverability and ensure database cleanliness.

• Conduct A/B testing and leverage results to refine performance.

• Contribute to the development of customer personas and journeys and create targeted resources based on behavior and engagement trends.

• Utilize customer intelligence data to spot trends, guide engagement strategies, and suggest initiatives.

• Organize and implement promotional campaigns for webinars and in-person events across email, web, social media, and public relations.

• Draft campaign briefs and communication plans for events.

• Generate registrants, leads, and appointments from events, while assisting in the maintenance of the events calendar.

• Monitor, analyze, and report on campaign and engagement performance, providing insights and recommendations.

• Assist in establishing a KPI framework that measures success and encourages ongoing improvement.

• Collaborate with research, sales, content, design, events, public relations, social media, and other teams.

• Partner with sales enablement to ensure the sales team is informed of forthcoming campaigns.

• Work closely with the Marketing Director to develop engagement strategies and manage execution, measurement, and optimization.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• A minimum of 6 years of experience in performance-oriented B2B marketing, ideally within research, SaaS, or membership-driven organizations.

• Demonstrated expertise in customer engagement and lifecycle marketing, with a solid understanding of retention strategies.

• Practical experience in email marketing, audience segmentation, and campaign analytics.

• Familiarity with Salesforce, Gainsight, Pardot, Marketing Cloud, or comparable marketing automation tools.

• Strong project management capabilities with the ability to manage multiple campaigns simultaneously and meet deadlines.

• Proficient in interpreting data, identifying trends, and converting insights into actionable strategies.

• Exceptional written and verbal communication skills, including proficiency in copywriting and proofreading.

• Strong stakeholder management abilities and a collaborative approach across various departments.

• Customer-focused, proactive, and adaptable working style in a dynamic environment.

• Bilingual proficiency in French, Spanish, or German is preferred.

🏝️ Benefits

• Equal opportunity employer dedicated to diversity and inclusion.

• Reasonable accommodations available throughout the recruitment and hiring process upon request.