Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement customer campaigns for product introductions, from beta recruitment to general availability and subsequent adoption.

• Transform product messaging into customer-facing content for emails, in-app communications using Pendo, webinars, and the customer newsletter.

• Oversee the customer communications calendar for launches, organizing and sequencing releases to prevent overwhelming customers.

• Create the monthly customer newsletter and monitor engagement to enhance its effectiveness.

• Execute adoption campaigns for key products, starting with Aura, utilizing Lifecycle Marketing to target the appropriate accounts.

• Lead and manage the Innovation Council by recruiting and onboarding participants, sustaining engagement, and aligning participants with upcoming alphas and betas.

• Expand the customer advocacy pipeline through G2 and similar reviews, references, testimonials, case studies, and customer speakers.

• Monitor and report the results of campaigns and advocacy efforts, including adoption rates among targeted accounts, webinar participation, advocacy contributions, and Innovation Council involvement.

• Collaborate with teams in Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative.

⛳️ Requirements

• 3–5 years of experience in customer marketing, customer advocacy, or a related field, preferably in B2B SaaS.

• Proven experience in executing campaigns for product launches or feature adoption.

• Exceptional writing skills to convert product messaging into clear customer communications.

• Practical experience with marketing automation and CRM tools, such as Salesforce.

• Highly organized with the ability to manage multiple programs simultaneously.

• Comfortable working with data to report on program performance.

• Experience in learning technology or HR tech is advantageous.

• Proficient in Microsoft Office, Teams, Claude, Confluence, Salesforce, and Absorb LMS.

• Must be legally authorized to work in the country applied to without sponsorship.

• Successful candidates will be required to undergo pre-employment background screening, including a criminal record check.

🏝️ Benefits

• Fully remote-first work with flexible work arrangements.

• Comprehensive Health and Wellness Benefits, including retirement savings programs.

• Eligibility for two separate bonus plans.

• Generous time off policies.

• Comprehensive medical and dental coverage based on your country of residence.

• New Hire Equipment Allowance.

• Monthly Flex Allowance.

• Unlimited opportunities for career advancement and internal mobility.

• Employee-driven DE&I programs.