Customer Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement customer campaigns for product launches, covering everything from beta recruitment to general availability and subsequent adoption.

• Transform product messaging into customer-oriented content for emails, in-app communications through Pendo, webinars, and the customer newsletter.

• Oversee the customer communications calendar throughout product launches.

• Create the monthly customer newsletter and monitor engagement metrics to enhance its effectiveness.

• Execute adoption campaigns for key products, beginning with Aura.

• Lead and manage the Innovation Council, which includes participant recruitment, onboarding, engagement, and aligning participants with upcoming alpha and beta programs.

• Expand the customer advocacy pipeline through G2 and similar platforms for reviews, references, testimonials, case studies, and customer speakers.

• Monitor and report on campaign and advocacy results, including adoption rates among targeted accounts, webinar participation, advocacy contributions, and Innovation Council involvement.

• Collaborate with teams in Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative.

⛳️ Requirements

• 3–5 years of experience in customer marketing, customer advocacy, or a related role, preferably within B2B SaaS.

• Proven track record in executing campaigns for product launches or feature adoption.

• Exceptional writing skills to convert product messaging into effective customer communications.

• Practical experience with marketing automation and CRM tools, such as Salesforce.

• Familiarity with Pendo and review platforms like G2 is an advantage.

• Ability to manage multiple programs simultaneously.

• Strong numerical aptitude and proficiency in reporting.

• Experience in learning technology or HR technology is a bonus.

• Proficiency in Microsoft Office, Teams, Claude, Confluence, Salesforce, and Absorb LMS.

• Must be legally authorized to work in the country of application without sponsorship.

• Candidates selected for the role will undergo pre-employment background checks, including criminal record verification.

🏝️ Benefits

• Fully remote-first work environment with flexible working arrangements.

• Comprehensive health and wellness benefits.

• Retirement savings plans.

• Eligibility for two distinct bonus plans.

• Generous vacation policy.

• Extensive medical and dental coverage based on the country of residence.

• New Hire Equipment Allowance.

• Monthly Flex Allowance.

• Opportunities for career advancement and internal mobility.

• Employee-led Diversity, Equity, and Inclusion programs.