Customer Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Design and implement retention initiatives for customers at risk and renewal groups.

• Establish and operationalize indicators for churn and retention.

• Initiate targeted cross-channel engagement and Customer Success intervention strategies.

• Develop messaging that emphasizes customer value and retention stories to facilitate renewal discussions.

• Construct and oversee retention pathways through email, in-product notifications, webinars, and Customer Success interactions.

• Manage customer-facing product communications, including roadmap, launch, and release information.

• Examine churn patterns, customer feedback, and competitive setbacks.

• Provide actionable insights to Product and Product Marketing teams.

• Collaborate with Customer Success, Product, and Product Marketing to enhance retention results and customer experiences.

⛳️ Requirements

• Over 5 years of experience in lifecycle marketing, customer marketing, retention marketing, or similar roles in B2B SaaS.

• Proficient in developing retention programs, customer journeys, and engagement strategies based on risk assessments.

• Strong analytical, communication, and stakeholder management abilities.

• Capability to convert customer insights into quantifiable business results.

• Experience in cybersecurity is an advantage.

• Candidates participating in remote interviews are required to be on camera throughout all video sessions.

• Employees are expected to adhere to internal information security policies, standards, and controls.

• Employment may be contingent upon background verification and additional regulatory, security, or compliance obligations.

• Authorization requirements as applicable.

🏝️ Benefits

• Equity participation for all employees.

• Flexible time off along with paid volunteer days.

• 401(k) contributions and matching options.

• Opportunities for training and career development.

• Comprehensive private benefits plan, including medical, mental health, dental, disability, life and AD&D, along with value-added services.

• Extensive Employee Assistance Program (EAP) offering mental health resources.

• Support for fertility and paid parental leave.

• Variable incentive compensation structures.

• Equity grants for new hires.