Customer Growth Marketing Manager

This is a fully remote position, open to applicants in Florida, +2 more states.

📋 Description

• Develop the customer marketing strategy for North America in collaboration with the RVP, regional sales, and commercial leadership.

• Create plans that align with revenue, renewal, and expansion goals.

• Report on program-sourced pipeline, expansion ARR influenced, and retention outcomes.

• Participate in customer meetings, account planning sessions, pipeline reviews, and forecast discussions.

• Conduct weekly working sessions with the RVP to synchronize priorities, target accounts, and success metrics.

• Communicate engagement and risk signals to AEs, AMs, and CSMs to ensure seamless transitions.

• Categorize customers by industry, edition, size, adoption level, and renewal date.

• Create programs addressing declining usage, champion changes, low engagement, and upcoming renewals.

• Recognize expansion intent and develop account-growth strategies with Account Managers.

• Design industry-specific initiatives for North American sectors.

• Collaborate with Account Managers on edition transitions, cross-sell opportunities, and adoption initiatives.

• Implement targeted programs for high-potential accounts.

• Develop offers, plays, templates, and conversation guides for AEs, AMs, and CSMs.

• Organize user groups, roundtables, executive dinners, webinars, and other event-related customer interactions.

• Collect customer stories for case studies, videos, references, reviews, and speaking engagements.

• Build and nurture a customer advocate network.

• Adapt central brand, product marketing, and lifecycle programs for the North American market.

• Utilize HubSpot, Dynamics 365, Gong, Dreamdata, Clay, AI, and signal tools for research, segmentation, and drafting.

⛳️ Requirements

• Minimum of 4 years in B2B SaaS marketing, preferably in customer, lifecycle, or account-based marketing.

• Customer-centric mindset with a genuine interest in understanding customer motivations.

• Ability to analyze usage, renewal, and pipeline data and act on derived insights.

• Proven experience in designing and executing multi-touch programs from start to finish.

• Background working in conjunction with sales and Customer Success teams.

• Experience in a matrix environment delivering to a commercial leader while upholding marketing standards.

• Superior written and verbal English communication skills.

• Proficient in HubSpot and a CRM like Dynamics 365 or Salesforce.

• Comfortable using AI tools on a daily basis.

• Self-motivated individual capable of managing a region and collaborating across time zones with the central team.

🏝️ Benefits

• 25 days of paid time off plus 11 federal holidays.

• 6 months of paid leave for primary caregivers.

• 4 months of paid leave for secondary caregivers.

• 401(k) matching up to 6% from the first day of employment.

• Employer covers 70% of medical, dental, and vision premiums for employees and their families.

• Two health plan options plus HSA availability.

• 10% of working hours allocated for professional development.

• Company-funded life insurance at 2× salary.

• Disability coverage.

• AD&D insurance.

• Complimentary Headspace family plan.

• Fitness membership options (gyms, yoga, apps).

• 24/7 support line with counseling services.

• Remote work flexibility.