Customer Growth Marketing Manager

This is a fully remote position, open to applicants in Florida, +2 more states.

📋 Description

• Develop the customer marketing strategy for North America in collaboration with the RVP, regional sales, and commercial leadership.

• Create plans aligned with revenue, renewal, and expansion goals.

• Provide reports on program-generated pipeline, influenced expansion ARR, and retention outcomes.

• Participate in customer meetings, account planning sessions, pipeline reviews, and forecast discussions.

• Conduct weekly priority-setting meetings with the RVP.

• Communicate engagement and risk indicators to AEs, AMs, and CSMs.

• Classify customers by industry, edition, size, adoption status, and renewal timelines.

• Develop risk-response, growth, industry-specific, account-based, adoption, and expansion initiatives.

• Collaborate with Account Managers on edition transitions, cross-selling, and Copilot readiness initiatives.

• Generate customer offers, playbooks, templates, and communication strategies.

• Coordinate user groups, roundtables, executive dinners, webinars, and event-related customer engagements.

• Gather customer stories for case studies, videos, references, reviews, and speaking engagements.

• Establish and nurture a customer advocate network.

• Tailor central brand, product marketing, and lifecycle programs for the North American market.

• Utilize HubSpot, Dynamics 365, Gong, Dreamdata, Clay, AI, and signal tools for research, segmentation, and drafting purposes.

• Report on program performance on a monthly basis and engage in quarterly planning activities.

⛳️ Requirements

• Minimum of 4 years in B2B SaaS marketing, preferably in customer, lifecycle, or account-based marketing.

• A customer-centric mindset with a genuine interest in understanding customer motivations.

• Capability to analyze usage, renewal, and pipeline data, and leverage insights for action.

• Proven experience in designing and executing multi-touch programs from start to finish.

• Familiarity with working within or alongside sales and Customer Success teams.

• Experience in a matrix environment, delivering results to a commercial leader while upholding marketing standards.

• Exceptional written and verbal communication skills in English.

• Proficient in HubSpot, with a preference for experience with a CRM like Dynamics 365 or Salesforce.

• Comfortable integrating AI tools into daily workflows.

• Ability to manage a region and collaborate across time zones with a central team.

🏝️ Benefits

• 25 days of paid time off plus 11 federal holidays.

• 6 months of paid leave available for primary caregivers.

• 4 months of paid leave offered for secondary caregivers.

• 401(k) matching up to 6% from the first day of employment.

• Employer covers 70% of medical, dental, and vision premiums for employees and their families.

• Two health plan options plus a Health Savings Account (HSA).

• 10% of working hours allocated for professional development.

• Company-paid life insurance equivalent to 2× salary.

• Coverage for disability and Accidental Death & Dismemberment (AD&D).

• Complimentary Headspace family subscription.

• Fitness membership options including gyms, yoga, and apps.

• Access to a 24/7 support line with counseling services.

• Flexible remote work arrangement.