Customer Advocacy Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the annual roadmap for case study and proof-point content in collaboration with Product Marketing, aligned with revenue and pipeline objectives.

• Evaluate and prioritize customer stories, quotes, and proof points based on anticipated pipeline, bookings, and adoption effects.

• Take full ownership of the comprehensive creation and delivery process for customer quotes, testimonials, and case studies, from sourcing to legal and customer approvals.

• Utilize tools like Peerbound to convert customer insights from Gong calls into approved, actionable content efficiently.

• Lead the creation and promotion of customer spotlights.

• Oversee updates to existing case studies and customer narratives as messaging and strategies evolve.

• Manage the customer reference database and the review-generation program across platforms such as G2, Gartner Peer Insights, and TrustRadius.

• Handle relationships with review-platform vendors, including budgets, contract renewals, and spending decisions.

• Manage the complete customer logo usage process in accordance with contract terms and legal/brand requirements.

• Direct the annual customer awards program, encompassing nominee sourcing, winner selection coordination, winner notifications, awards production, and event integration.

• Oversee on-site video filming and customer engagement logistics at major events, including filming schedules and signed participation agreements.

• Continuously improve the end-to-end content workflow from initial intake to publication.

• Project manage the creation, review, and approval processes for customer proof-point assets.

• Monitor and report on the performance and business impact of proof-point content, including its influence on pipeline, bookings, and adoption.

• Provide regular updates to stakeholders and contribute to the overarching advocacy narrative.

• Maintain proactive communication with Sales, CS, Product Marketing, and Legal teams.

• Act as the primary point of contact and escalation for initiatives under your purview, highlighting project risks before deadlines are compromised.

⛳️ Requirements

• Minimum of 5 years of experience in customer marketing, content marketing, or marketing operations, demonstrating ownership of both strategy and execution.

• Proven success in establishing a content roadmap and prioritizing initiatives based on business impact.

• Demonstrated ability to manage content projects from start to finish, including coordination with legal and compliance teams.

• Experience in managing vendor relationships and budgets, ideally within review-generation or reference platforms.

• Excellent written communication skills with a talent for transforming customer insights into engaging content.

• Familiarity with CRM systems, such as Salesforce, is preferred.

• Experience using content intelligence tools like Peerbound and Gong is preferred.

• Comfortable overseeing on-site logistics for large customer-facing events.

🏝️ Benefits

• Performance-based bonus

• Equity

• Comprehensive benefits program

• Equal-opportunity employer

• Reasonable accommodations for qualified employees with protected disabilities

• AlphaSense never requests candidates to pay for job applications, equipment, or training