Customer Advocacy Manager

This is a fully remote position, open to applicants in Alabama, +23 more states.

📋 Description

• Create and implement a named professor advocate program to discover, engage, and activate customer champions.

• Develop segmented advocate groups for individual adopters and institutional partnerships.

• Maintain an advocate database that includes engagement history, content consent, and referral status.

• Manage newsletters, spotlights, exclusive previews, and appreciation initiatives for the advocate community.

• Support Customer Advisory Board programs and customer-centric events.

• Supervise customer case studies, testimonials, video interviews, customer-generated content, and pull quotes.

• Own the complete case study pipeline from identification through distribution planning.

• Drive review generation and online reputation initiatives; oversee monitoring and responses to reviews.

• Develop a structured referral program for warm introductions to Sales.

• Create approved reference, peer testimonial, and name-drop libraries for sales cycles.

• Provide Sales with pertinent references and customer evidence at suitable deal stages.

• Package customer outcomes into resources that support sales cycles and retention efforts.

• Identify professors for conferences, webinars, and guest content opportunities.

• Activate advocates on LinkedIn and other relevant channels.

• Build a speaker roster for events and panels.

• Collaborate cross-functionally on customer engagement, product awareness, and adoption initiatives.

• Lead customer communications that reinforce value, including webinars, newsletters, and educational content.

• Collect customer insights to inform marketing, product, and customer experience strategies.

• Identify opportunities to enhance customer satisfaction, loyalty, and retention.

• Report on advocacy commercial outcomes to leadership on a monthly basis.

⛳️ Requirements

• Over 4 years of experience in customer marketing, customer advocacy, or community programs within a B2B SaaS environment.

• Proven track record of developing advocacy programs that yield measurable commercial outcomes such as pipeline growth, referrals, and case studies.

• Exceptional skills in building relationships with professors.

• Strong storytelling abilities to craft compelling customer narratives.

• High sense of ownership and comfort with sales-related metrics.

• Ability to collaborate closely with a revenue team.

• Analytical mindset to track performance and derive actionable insights.

• Highly organized with the ability to manage a large portfolio of relationships and multiple concurrent projects.

• Candidates must be authorized to work for any employer in the U.S. without sponsorship.

• Nice to have: experience in edtech or selling to academic institutions.

• Nice to have: familiarity with advocacy platforms such as Orca, Influitive, and ReferenceEdge.

• Nice to have: experience with LinkedIn content strategy and thought leadership programs.

• Nice to have: background in community management or event production.

• Nice to have: experience utilizing AI tools.

🏝️ Benefits

• 12 weeks of paid leave for welcoming new children.

• Multiple Health and Welfare Benefit Options (Medical, Dental, Vision).

• 401k plan with employer matching.

• Flexible and Remote Work Opportunities.

• Unlimited Paid Time Off (PTO).

• Employer Assistance Program (EAP).

• Subscriptions to Calm and DoorDash.

• Career development paths with support and training.

• A culture that promotes open communication, curiosity, leadership, safety, and creativity.