Crop Protection Field Marketing Manager

This is a fully remote position, open to applicants in Kansas, +3 more states.

📋 Description

• Localize and implement national marketing strategies across designated districts and territories

• Oversee regional execution planning in line with portfolio objectives and business priorities

• Collaborate with sales and marketing stakeholders to pinpoint opportunities for growth and market expansion

• Provide insights to Portfolio Marketing Leaders regarding market demands, customer perspectives, and competitive landscapes

• Create and execute regional and district marketing plans that align with business objectives and customer segmentation strategies

• Organize marketing initiatives, promotional activities, and resource allocations

• Set measurable objectives, KPIs, and execution plans for local marketing efforts

• Assist district teams in the retailer business planning processes

• Align district and territory plans with retailer growth objectives and classification priorities

• Guide and direct sales teams regarding local resource distribution decisions

• Ensure marketing investments are aligned with retailer classification and business planning processes

• Collect and disseminate insights related to customers, retailers, the marketplace, and competition

• Identify upcoming opportunities, risks, and trends that could affect business performance

• Develop business cases and provide recommendations for strategic decision-making

• Act as the voice of the field during marketing discussions and planning processes

• Create and execute regional launch plans that are in sync with national launch strategies

• Coordinate launch readiness activities, stakeholder engagement, and execution tracking

• Ensure market acceptance through localized messaging, training, and activation strategies

• Lead communication, training, and adoption of marketing programs within the assigned regions

• Monitor program performance and suggest optimizations

• Serve as a local resource for the implementation and accountability of marketing programs

• Support the stewardship of approved marketing claims and program guidelines

• Cultivate partnerships across Marketing, Sales, Account Management, MarComm, Business Insights, Customer Service, and Seed organizations

• Facilitate collaboration between field and marketing teams

• Influence stakeholders without direct authority to advance business priorities and strategic outcomes

⛳️ Requirements

• Bachelor's degree in Agriculture, Agribusiness, Marketing, Business, or a related field

• Experience in agricultural sales, marketing, account management, or business development

• Strong knowledge of crop production systems, retailer channels, and agricultural markets

• Exceptional communication, facilitation, strategic planning, and influencing skills

• Capability to lead cross-functional teams and manage multiple priorities effectively

• Preferred: 5+ years of experience in launching agricultural products, marketing strategy, or retailer business planning

• Preferred: Strong analytical skills and business insight capabilities

• Preferred: Proven success in influencing outcomes across various stakeholder groups

• Must reside within the specified area

🏝️ Benefits

• Numerous development opportunities available to enhance your skills

• Join a company with a higher purpose and play a role in making the world a better place

• Health benefits for you and your family starting on your first day of employment

• Four weeks of paid time off and two weeks of well-being pay each year, in addition to paid holidays

• Excellent parental leave policy, including a minimum of 16 weeks for both mothers and fathers

• Competitive retirement savings plan

• Tuition reimbursement program

• Company vehicle provided for anticipated travel within the defined area