CRO – Web Product Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Lead web projects from initial specifications through coordination with IT and developers, user acceptance testing (UAT), and implementation across more than 200 sites.

• Oversee website health, focusing on sitemaps, page architecture, site speed, and crawlability.

• Act as the primary point of contact between the team and IT and engineering resources.

• Develop and implement SEO and answer engine optimization (AEO) strategies across 200+ sites.

• Prioritize and create an SEO roadmap utilizing data from SEMrush, Screaming Frog, GA4, and Google Search Console, guiding Analysts in their execution.

• Collaborate with Content and Marketing teams to establish keyword, topic, and page-level optimization priorities.

• Manage the conversion rate optimization (CRO) and experimentation roadmap, directing test design, development in Optimizely, analysis, and deployment of successful variants.

• Ensure alignment of user journeys, calls to action (CTAs), and page experiences with conversion objectives in conjunction with Paid Media and Content teams.

• Identify and prioritize insights related to user funnels and behaviors for testing.

• Convert test outcomes and analytics into actionable recommendations for stakeholders and leadership.

• Direct the location data strategy, maintain a centralized database, manage downstream directories, enhance local search visibility, and ensure NAP consistency across the Spring Education Group.

• Assess data syndication and automation options while supervising manual directory maintenance.

• Extract and analyze performance metrics from GA4, Google Search Console, Domo, and Google Business Profile.

• Supervise and mentor Analysts responsible for website governance, SEO execution, A/B testing, directory management, and daily operations.

⛳️ Requirements

• 5–7 years of experience in web product management, SEO, CRO or growth experimentation, or a closely related analytics role, including experience in managing or mentoring direct reports.

• Demonstrated experience in owning A/B tests from start to finish in Optimizely or a similar platform.

• Required experience in running experiments on websites with low traffic volumes.

• Proficient in analytics tools such as GA4 and a business intelligence (BI) tool like Domo or a comparable platform.

• Experience acting as an IT or technical liaison for marketing or product initiatives.

• Proven track record in managing SEO strategy and execution, covering technical, on-page, and local SEO, with hands-on experience using SEMrush, Screaming Frog, and Google Search Console.

• Strong organizational, project management, cross-functional communication, and collaboration abilities.

• Bachelor's degree in Business, Marketing, Analytics, or a related field, or equivalent experience.

• Preferred: Experience with answer engine optimization (AEO) or AI search.

• Preferred: Experience in a multi-brand or multi-location marketing environment.

• Preferred: Basic knowledge of user experience and user interface (UX/UI) principles sufficient to brief and assess external design partners.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and continuous learning.

• Supportive work environment focused on collaboration and innovation.