CRO Specialist – Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and manage an ongoing testing roadmap and hypothesis backlog spanning paid media, email/lifecycle, landing pages, onboarding, paywall, and creative initiatives.

• Utilize a defined framework such as ICE or PIE to prioritize experiments effectively.

• Provide weekly updates to the Director and channel owners regarding testing status, insights, and upcoming projects.

• Establish and uphold testing velocity by conducting concurrent, non-interfering experiments.

• Design and implement A/B, multivariate, holdout, and geo-based experiments with appropriate controls, sample sizes, and success metrics.

• Set up and conduct quality assurance on tests within the experimentation platform.

• Collaborate with Data & Analytics and Engineering teams on tracking, event instrumentation, and attribution efforts.

• Define primary, secondary, and guardrail metrics for each experiment.

• Analyze test outcomes utilizing GA4, dashboards from testing platforms, and data from warehouses.

• Present structured recommendations regarding whether to ship, iterate, or halt each completed test.

• Convert successful results into actionable changes tailored for Paid Media, Lifecycle/CRM, Product, and Creative teams.

• Communicate findings to cross-functional stakeholders through clear, non-technical narratives.

• Consolidate insights across various channels and manage overlapping tests.

• Maintain a searchable repository of results.

• Promote a test-and-learn culture via readouts, workshops, and established testing standards.

• For senior-level candidates: lead the strategy, establish testing standards, drive the roadmap, justify prioritization decisions, and mentor or review the work of others.

⛳️ Requirements

• Proven hands-on experience with A/B or multivariate testing in a marketing or growth environment.

• Proficiency in at least one experimentation platform, including but not limited to Optimizely, VWO, Statsig, Convert, AB Tasty, Eppo, LaunchDarkly, or similar tools.

• Capability to independently set up and conduct quality assurance for tests.

• Knowledge of experimental design principles, including controls, sample sizing, statistical significance, novelty, seasonality, SRM, and interaction effects.

• Strong analytical skills with proficiency in GA4, testing-platform dashboards, and Excel/Sheets.

• Ability to review an existing testing program and deliver a better-instrumented experiment within the first week.

• Excellent written and verbal communication skills.

• Daily working knowledge of AI tools such as ChatGPT, Claude, Cursor, or similar applications.

• Strong discipline in execution, quality assurance, naming conventions, and documentation practices.

• For CRO Specialist roles: 2–4 years of direct experience in CRO, growth marketing, experimentation, or analytical marketing.

• For CRO Specialist roles: experience in designing and executing tests in at least one channel, with measurable outcomes.

• For Senior CRO Specialist roles: 5–8+ years of direct experience in CRO, experimentation, or growth marketing.

• For Senior CRO Specialist roles: experience managing experiments across at least two channels with quantifiable business impact.

• For Senior CRO Specialist roles: comfort with SQL or warehouse analysis.

• For Senior CRO Specialist roles: ability to lead strategy, establish standards, drive roadmaps, justify prioritization decisions, and mentor or review others.

• U.S. work location is required.

• A Bachelor’s degree is preferred, or a comparable history of executing rigorous tests.

🏝️ Benefits

• Health, dental, and vision insurance.

• 401(k) plan.

• Comprehensive standard benefits package.

• Immediate exposure to the Director, CMO, and Co-CEOs from day one.

• Clearly defined growth trajectory as testing scope, channel ownership, and program maturity develop.