CRO Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Monitor and evaluate data on a daily basis to enhance digital channels, concentrating on acquiring new customers and encouraging repeat purchases.

• Develop dashboards and systems for operational control.

• Foster a data-centric culture within the e-commerce team.

• Utilize and assess heatmaps.

• Implement A/B testing to confirm hypotheses.

• Outline campaign communication schedules and execute optimizations.

• Collaborate with the Design team to produce advertising materials, content, and communications.

• Analyze and map conversions utilizing attribution models.

• Generate reports to monitor results and provide actionable plans.

• Work within a dedicated team alongside Marketing, Performance, Analytics, and Development teams.

• Serve as the in-house expert for the Adobe Target solution.

⛳️ Requirements

• Proven experience in Performance Marketing.

• Significant experience in e-commerce.

• Proficient in HTML, CSS, and JavaScript.

• Understanding of the UX process, including problem definition, UX research, ideation, prototyping, usability testing, and quality assurance.

• Exceptional data analysis capabilities.

• Skilled in Excel and SQL.

• Familiar with Inbound and Outbound Marketing.

• Experience with RD Station Marketing.

• Knowledge and practical experience with A/B testing.

• Familiarity with Google Analytics, Google Optimize, and Google Tag Manager.

• Acquainted with website optimization tools like UserTesting, Hotjar, Optimizely, VWO, or similar.

• Understanding of the digital marketing ecosystem, particularly in e-commerce and performance.

• Proficient in English.

• Competent in Microsoft Office suite.

• Plus: certification in Digital Marketing focusing on performance.

• Plus: Adobe Target Professional certification.

• Plus: experience with or certification in Adobe Target, Marketo Engage, Campaign, and/or Journey Optimizer.

• Plus: experience with Power BI.

• Plus: experience or certification in Paid Media, Google Ads, Meta, and LinkedIn.

🏝️ Benefits

• Meal and food allowance.

• Home office allowance.

• Profit-sharing program.

• Certification support program.

• Health insurance plan (with co-payment and subscription fee for dependents).

• Life insurance.

• Childcare assistance.

• Birthday day off.

• Zenklub.

• Extended maternity and paternity leave.

• Talkers program – English support.

• Partnerships with educational institutions providing discounts on MBA and postgraduate courses.

• Dental plan (optional with subscription fee).

• Total Pass (optional with subscription fee).

• Exclusive discounts on English courses.

• Exclusive discounts with universities.

• Partnership with Sesc.

• Subsidy for certifications.