Creative Strategist, Social Video

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate long-form YouTube content to discover opportunities for creating short-form cutdowns.

• Identify key moments, narratives, hooks, and concepts with the potential for short-form adaptation.

• Curate, reframe, restructure, and enhance long-form material for short-form audiences.

• Develop actionable creative briefs for editing teams.

• Guide the structure, hooks, pacing, storytelling, framing, retention, and platform-specific optimization.

• Review editor cuts and offer creative feedback during the revision process.

• Oversee cutdowns from initial concept to final approval.

• Manage cutdown workflows across various clients.

• Research trends, formats, creators, competitors, brands, and audience behaviors in short-form content.

• Provide examples and references for client projects.

• Create original short-form content strategies, concepts, formats, series ideas, and creative territories.

• Translate brand and channel objectives into socially-driven creative outputs.

• Collaborate with senior strategists on content and audience strategies.

• Manage tasks and workflows using Asana.

• Coordinate with editors and creators, overseeing deliverables, timelines, revisions, and feedback.

• Proactively manage risks, maintain workflow, and ensure final deliverables are organized.

• Balance creative excellence with volume and speed across the short-form portfolio.

⛳️ Requirements

• A minimum of 3 years of experience in social video, short-form content strategy, creative strategy, branded content, creator media, or a closely related area.

• Proven experience in developing or shaping content for platforms like TikTok, Instagram Reels, and YouTube Shorts.

• Deep understanding of hooks, pacing, storytelling, retention, and capturing audience attention.

• Experience in reviewing videos and providing clear, actionable creative feedback to editors.

• Ability to pinpoint moments in long-form content that have strong short-form potential.

• Experience in creating creative briefs and translating strategic concepts into execution.

• Ability to contribute to original social content ideas, formats, or strategies.

• Strong familiarity with creators, internet culture, social platforms, and evolving content behaviors.

• Ability to effectively communicate the rationale behind creative decisions.

• Excellent organizational skills, with the ability to manage multiple assets and workflows simultaneously.

• Proficiency with Google Sheets, Excel, or similar tools.

• Strong written and verbal communication skills.

• Comfort working independently in a fast-paced remote environment.

🏝️ Benefits

• Health and vision benefits.

• 401(k) plan available for eligible US employees.

• Fully remote work environment.

• Direct mentorship and collaboration with Snowball's senior creative strategy team.

• Significant opportunities for growth into broader creative strategy and client ownership.

• Ground-floor opportunity at a rapidly growing company.