Creative Strategist, B2B

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Oversee the paid social creative strategy for 8–10 clients

• Leverage data insights, consumer research, and brand analysis to craft high-impact creative assets

• Collaborate with various internal departments and roles

• Maintain communication and gauge sentiment with clients

• Build strong relationships with clients and clarify Power Digital processes

• Investigate client brands, their competitors, and industry trends

• Conduct account audits to identify successful advertisements and present findings to clients

• Formulate hypotheses and testing strategies through monthly roadmaps

• Compose strategic, consumer-focused, direct-response copy and messaging strategies

• Oversee production requests and deliverables using Asana

• Evaluate video/image assets and provide constructive feedback to editors

• Lead internal creative meetings and brainstorming sessions

• Act as the primary client contact for creative strategy

• Manage edits, reshoots, and other deliverable scopes

• Challenge client timelines, scopes, feedback, and direction based on creative best practices

• Utilize AI technologies to improve and streamline business processes

• Engage with Power Digital's Nova ecosystem

⛳️ Requirements

• Expertise in Meta Ads Manager, and/or similar performance analytics tools (TikTok, YouTube, Pinterest, etc.)

• Technically adept at extracting and utilizing creative performance data to identify trends, insights, and inform creative roadmaps

• Familiarity with best practices for performance-oriented creative and the ability to implement these insights effectively

• Skill in writing compelling ad copy, structuring scripts, and ensuring successful execution with relevant visuals

• Proficient in communication and collaboration with clients, production, and post-production teams to achieve optimal creative outcomes

• Competence in delivering strong campaign results for clients through strategic development of high-performing creative

🏝️ Benefits

• Comprehensive health benefits including medical, dental, and vision coverage

• Flexible work hours and remote work opportunities

• Professional development and continuous learning programs

• Supportive and collaborative company culture

• Opportunities for career advancement and growth