Creative Strategist, B2B

This is a fully remote position, open to applicants in Argentina, +5 more countries.

📋 Description

• Oversee the creative strategy for paid social campaigns across 8–10 clients.

• Leverage data insights, consumer research, and brand analysis to create effective creative assets.

• Collaborate with various internal teams and roles.

• Maintain communication and gauge sentiment with clients.

• Build strong relationships with clients and clarify Power Digital processes.

• Conduct research on client brands, their competitors, and market trends.

• Audit accounts, identify successful ads, present data, and formulate hypotheses and testing strategies through monthly plans.

• Craft consumer-focused direct-response copy and messaging strategies.

• Manage production requests and deliverables using Asana.

• Review video and image assets, providing constructive feedback to editors.

• Lead internal creative team meetings and brainstorming sessions.

• Act as the primary client contact for creative strategy.

• Oversee the scope of edits, reshoots, and deliverables.

• Challenge timelines, scope, feedback, and direction to enhance performance.

• Utilize AI technologies to streamline business processes.

• Work within Power Digital’s Nova ecosystem.

• Maintain KPIs such as a client churn rate of 5% or lower, managing 8–10 mid-level clients, and achieving $22,000 RPE.

⛳️ Requirements

• Expertise in Meta Ads Manager and/or similar performance data platforms like TikTok, YouTube, and Pinterest.

• Technical proficiency in extracting and utilizing creative performance data to analyze trends and insights for creative roadmaps.

• Knowledge of best practices for performance-oriented creative and the ability to implement these insights effectively.

• Competence in writing compelling ad copy, structuring scripts, and overseeing execution with related visuals.

• Strong communication and collaboration skills with clients, production, and post-production teams.

• Proven ability to deliver impactful campaign results through high-performing creative.

🏝️ Benefits

• Equal Opportunity Employer.

• A people-first culture that values diversity and inclusion.

• Access to AI-enabled tools and proprietary technology to enhance work performance.

• Consideration for present and future opportunities within the talent pool.