Creative Strategist, B2B

This is a fully remote position, open to applicants in Costa Rica, +5 more countries.

📋 Description

• Oversee the creative strategy for paid social campaigns across 8–10 clients.

• Leverage data insights, consumer and brand research to create high-impact creative assets.

• Work collaboratively with various internal departments and roles.

• Maintain effective communication and monitor client sentiment.

• Continuously iterate and brainstorm to achieve performance objectives.

• Build strong relationships with clients and clarify Power Digital processes.

• Conduct research on client brands, competitors, and industry trends.

• Perform account audits, identify successful ads, present data findings, and establish hypotheses and testing strategies through monthly plans.

• Craft consumer-focused direct-response copy and messaging strategies.

• Coordinate production requests and manage output using Asana.

• Review video and image assets, providing constructive feedback to editors.

• Lead internal creative meetings and brainstorming sessions.

• Serve as the primary client contact for creative strategy.

• Oversee editing, reshoots, and the scope of deliverables.

• Challenge client timelines, scope, feedback, and direction based on creative best practices.

• Utilize AI technologies to improve and optimize business processes.

• Employ Power Digital’s Nova ecosystem.

⛳️ Requirements

• Expertise in Meta Ads Manager and/or comparable performance data tools such as TikTok, YouTube, and Pinterest.

• Technical proficiency in extracting and utilizing creative performance data to analyze trends and insights for guiding creative roadmaps.

• Knowledge of best practices for performance-oriented creative and the ability to implement these insights.

• Skill in crafting effective ad copy, structuring scripts, and overseeing execution alongside appropriate visuals.

• Strong communication and collaboration abilities with clients, as well as production and post-production teams.

• Proven capacity to deliver impressive campaign results through high-performing creative.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion.

• No fees for application, processing, or training.