Creative Strategist, B2B

This is a fully remote position, open to applicants in Colombia, +5 more countries.

📋 Description

• Oversee the paid social creative strategy for 8–10 clients.

• Leverage data insights, consumer research, and brand analysis to create high-impact creative assets.

• Partner with internal teams and roles for effective collaboration.

• Maintain communication and gauge sentiment with clients.

• Iterate and brainstorm towards achieving defined performance objectives.

• Build client relationships and articulate Power Digital processes effectively.

• Conduct research on client brands, their competitors, and current industry trends.

• Review accounts, pinpoint successful ads, present data findings to clients, and formulate hypotheses and testing strategies via monthly roadmaps.

• Craft strategic, consumer-focused direct-response copy and messaging plans.

• Manage production requests and workflow using Asana.

• Evaluate video and image assets, providing constructive feedback to editors.

• Facilitate internal creative team meetings and brainstorming sessions.

• Act as the primary client contact for creative strategy discussions.

• Oversee requested edits, reshoots, and other deliverables.

• Advocate for timeline, scope, feedback, and direction to enhance performance.

• Utilize AI technologies to improve and streamline business processes.

• Navigate Power Digital's Nova ecosystem as it pertains to the department.

• Achieve KPIs, including maintaining a client churn rate of 5% or less, managing 8–10 mid-level clients, and sustaining a $22,000 RPE.

⛳️ Requirements

• Expertise in Meta Ads Manager and/or similar performance analytics tools (TikTok, YouTube, Pinterest, etc.).

• Technical proficiency in extracting and utilizing creative performance data to identify trends, insights, and shape creative strategies.

• Knowledge of best practices for performance-oriented creative and the ability to apply these insights effectively.

• Capability to write compelling ad copy, structure scripts, and ensure execution aligns with visual elements.

• Strong communication and collaboration skills with clients, production, and post-production teams to deliver optimal creative outcomes.

• Proven ability to achieve strong campaign results for clients by strategizing top-performing creative initiatives.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Collaborative and creative team culture.

• Access to cutting-edge tools and technologies.