Creative Strategist, B2B

This is a fully remote position, open to applicants in Brazil, +5 more countries.

📋 Description

• Oversee the paid social creative strategy for 8 to 10 clients.

• Leverage data insights, consumer research, and brand analysis to create effective creative assets.

• Collaborate with various internal teams and roles.

• Maintain consistent communication with clients and gauge their sentiments.

• Build strong client relationships and clarify Power Digital's processes.

• Conduct research on client brands, their competitors, and relevant industry trends.

• Perform audits on accounts to identify successful ads and present the findings to clients.

• Formulate hypotheses and test strategies through monthly planning roadmaps.

• Craft consumer-focused direct-response copy and messaging strategies.

• Handle production requests and deliverables using Asana.

• Review video and image assets while providing constructive feedback to editors.

• Facilitate internal creative discussions and brainstorming sessions.

• Serve as the primary point of contact for clients regarding creative strategy.

• Manage editing, reshoots, and the scope of deliverables.

• Advocate for client timelines, scope, feedback, and direction to enhance performance.

• Utilize AI technologies to improve and optimize business processes.

• Leverage Power Digital’s Nova ecosystem.

⛳️ Requirements

• Expertise in Meta Ads Manager and/or similar performance data tools (TikTok, YouTube, Pinterest, etc.).

• Technical proficiency in extracting and utilizing creative performance data to analyze trends and inform creative strategies.

• Familiarity with best practices for performance-oriented creative and the ability to apply these insights effectively.

• Capability to compose compelling ad copy, structure scripts, and oversee execution alongside visual elements.

• Strong communication and collaboration skills with clients, as well as production and post-production teams.

• Proven ability to drive impressive campaign results through high-performing creative.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Comprehensive health and wellness benefits.

• Access to cutting-edge tools and technologies.