Creative Strategist – Performance Studio

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Transform business objectives, audience insights, and media strategies into well-defined creative hypotheses and testing frameworks.

• Collaborate with client and agency media teams to gain a comprehensive understanding of channel strategies, target audiences, ad placements, optimization signals, and measurement techniques.

• Develop creative learning agendas that outline testing goals, justifications, and anticipated insights.

• Convert requests for creative volume into organized learning agendas featuring intentional variations and clear hypotheses.

• Evaluate creative performance across various channels, formats, and executions to identify performance determinants.

• Convert platform and campaign analytics into actionable guidance for creative teams.

• Facilitate regular performance reviews with clients, media partners, and creative teams.

• Propose Performance Business Unit solutions to clients and aid in business growth initiatives.

• Link immediate performance indicators with overarching brand strategies, customer insights, and business objectives.

• Create reusable frameworks that document successful patterns, unsuccessful hypotheses, and creative insights.

• Collaborate with Product and AI teams to transform manual analyses into repeatable capabilities within Superside's Performance Engine.

⛳️ Requirements

• 6–8 years of experience in media strategy, communications or connections planning, performance marketing, creative strategy, social strategy, or effectiveness.

• Experience at the convergence of media and creative, preferably within a media agency, integrated agency, performance creative firm, or a sophisticated in-house marketing team.

• Deep understanding of paid social and digital media, encompassing audiences, placements, formats, optimization, and measurement.

• Proficiency in performance metrics and the ability to work directly with platform and campaign data while interpreting metrics to gain insights into creative performance.

• Demonstrated ability to convert audience, media, and performance insights into testable creative hypotheses and actionable briefs.

• Excellent communication skills, with the confidence to present recommendations, lead performance discussions, and question inadequate briefs with senior stakeholders.

• Practical experience utilizing AI-assisted tools for research, analysis, testing, or creative strategy.

• Ability to thrive in ambiguous situations and contribute to the development of new capabilities, processes, and methods from the ground up.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work environment with remote options.

• Opportunities for professional development and continuing education.

• Engaging company culture focused on collaboration and innovation.