Creative Strategist – Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate performance metrics across Meta, TikTok, and YouTube advertising platforms, such as Hook Rate, Hold Rate, CTR, CPA, and ROAS.

• Discover successful creative patterns and address significant customer pain points.

• Transform performance data into actionable creative insights and strategic direction.

• Create campaign concepts and direct-response scripts utilizing frameworks like AIDA.

• Craft hooks, body copy, and calls-to-action aimed at enhancing conversions.

• Develop storyboards and innovative angles that align with DTC customer journeys and funnels.

• Provide UGC creators and influencers with hooks, talking points, and B-roll specifications.

• Generate production briefs for editors and creators.

• Review drafts and offer constructive feedback on the execution of creative work.

• Ensure that text overlays, pacing, and visual storytelling adhere to performance best practices.

• Maintain a repository of high-performing assets and reusable footage.

• Design and oversee structured A/B testing for paid channels.

• Refine winning ads by enhancing hooks, pacing, messaging, and visuals.

• Identify video drop-off points and optimize content accordingly.

• Conduct competitor and market research to stay abreast of emerging creative trends.

• Ensure that advertisements remain native to each platform.

• Collaborate with Paid Media, Video Producers, Organic Social, and Influencer teams to amplify customer acquisition and revenue.

⛳️ Requirements

• A minimum of 3 years of experience in creative strategy or performance creative roles.

• Experience with high-growth, paid social-led DTC brands.

• In-depth knowledge of Meta and TikTok advertising ecosystems.

• Strong analytical abilities with a knack for interpreting performance data to guide creative decisions.

• A portfolio showcasing direct-response ad concepts, scripts, or campaigns that achieved measurable outcomes.

• A proven history of driving revenue growth through effective paid creative initiatives.

• Experience in briefing or directing creators, influencers, or UGC production.

• Solid understanding of performance marketing metrics, including ROAS, CPA, CTR, and Hook Rate.

• Exceptional communication skills; capable of presenting insights and justifying creative decisions with data.

🏝️ Benefits

• 20 days PTO excluding bank holidays.

• Company Bonus.

• Medical, Vision, and Dental Insurance.

• Generous learning and development budget.

• Short-Term and Long-Term Disability Insurance.

• Life Insurance.

• 401K.

• Remote work flexibility.

• Monthly Uber coffee/bagel and lunch.

• Monthly Internet Stipend.