Creative Strategist, Paid Social, Performance Design

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create briefs that outline the angle, target persona, stage of awareness, hook, and format.

• Transform concepts from the brief into completed static images, video cuts, user-generated content edits, and landing page components.

• Extract customer language from reviews and comments on advertisements.

• Develop personas and message maps.

• Conduct a content gap analysis of competitors using the Meta Ad Library and account advertisements.

• Analyze ad performance metrics such as hook rate, hold rate, CTR, CPA, and creative tags.

• Design experiments based on a hypothesis, utilizing one variable and a success metric.

• Record test outcomes in the agency's platform.

• Assess how attribution windows influence creative results.

• Identify winning strategies supported by view-through conversions.

• Create sections for landing pages and product pages.

• Review Clarity recordings to detect any omitted content.

• Present creative concepts during client calls and integrate their feedback.

• Schedule monthly output in alignment with the media plan and account scope.

• Streamline repeatable production tasks into reusable AI workflows.

• Document creative deficiencies, additional scope, and associated costs.

• Collaborate with a Growth Strategist for each account.

⛳️ Requirements

• 2 to 5 years of experience in creating paid social media content for DTC brands.

• A portfolio showcasing static images, videos, and UGC edits along with their performance results.

• Proficiency in Figma or Adobe Creative Cloud.

• Skilled in using a video editing software.

• Comfortable working within Meta Ads Manager.

• Familiarity with a creative analytics tool such as Motion.

• Experience utilizing AI tools for image, video, and copy production.

• Ability to thoroughly review all AI-generated outputs prior to delivery.

• Strong written communication skills in English.

• Bonus: Experience with Klaviyo email design, landing page development, and sourcing UGC creators.

🏝️ Benefits

• Fully remote work environment.

• Clear career progression with defined levels and criteria for promotion.

• Promotion evaluation after two quarters of exemplary performance at the next level.

• Quarterly salary review for pay increases.

• Option to choose between a Lead or Director career path after reaching Senior level.

• Opportunities for mentorship and professional development.