Creative Strategist, LATAM

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Create innovative concepts, campaign strategies, hooks, and messaging for AxisKey, Axis Reach, and select client accounts.

• Convert positioning and campaign briefs into engaging creative strategies.

• Craft direct-response copy for paid campaigns on Meta, Google, and YouTube.

• Develop scripts for video advertisements, VSLs, webinars, and other campaign content.

• Compose landing pages, offering pages, website copy, headlines, and calls-to-action.

• Design email sequences for nurturing, reactivation, event promotion, and follow-up.

• Create hook banks, messaging variations, and inventive concepts for continuous campaign testing.

• Ensure consistent messaging across advertisements, landing pages, emails, webinars, and sales dialogues.

• Conduct research on target audiences, exploring their motivations, concerns, objections, and decision-making processes.

• Utilize principles of consumer psychology to develop creative that drives conversions.

• Assist in campaign management, execution, and ongoing optimization efforts.

• Analyze campaign performance and leverage results to enhance future concepts, messaging, and scripts.

• Guarantee that financial marketing claims are accurate, balanced, and consistent with approved offering materials.

• Integrate broker-dealer and compliance feedback while preserving persuasive messaging.

• Collaborate with designers, media buyers, and the wider Marketing team.

• Present multiple creative concepts promptly and articulate the strategy behind each.

⛳️ Requirements

• A strong passion for finance, investing, and performance marketing.

• Ability to swiftly generate compelling campaign concepts, hooks, and messaging.

• Excellent direct-response writing skills for ads, landing pages, emails, and video scripts.

• Understanding of consumer psychology and conversion-optimized messaging.

• Strong research capabilities and attention to detail, especially with financial information.

• Capacity to manage multiple projects and collaborate effectively in a fast-paced environment.

• A portfolio or work samples that showcase creative thinking and persuasive writing.

• Proficiency in English.

• Experience in creative strategy, copywriting, advertising, or campaign development (bonus).

• Familiarity with direct-response campaigns, conversion funnels, and paid media (bonus).

• Experience in private capital, financial services, real estate investments, or other regulated industries (bonus).

• Familiarity with CRM, marketing automation, or AI tools for research and content development (bonus).

• Experience with video scripts, VSLs, or creative direction (bonus).

🏝️ Benefits

• Wellness days

• Wellness Growth Over Time

• Referral Bonus Program

• Paid U.S. Holidays

• Remote First Flexibility

• Competitive base monthly salary

• Career growth opportunities