Creative Strategist, Google Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create innovative strategies to enhance D2C brands on YouTube and Demand Generation.

• Formulate data-driven approaches, compelling hooks, and comprehensive testing plans for both national and international D2C brands.

• Take ownership of the creative strategy and concept creation for in-house productions, from the initial concept to the production storyline.

• Evaluate hook rates, hold rates, click-through rates (CTR), and return on ad spend (ROAS) for each asset.

• Amplify effective creatives while systematically discontinuing underperforming assets.

• Convert strategy into concise briefs, acting as the liaison between the Performance and Creative teams.

• Spearhead client calls and convey insights in a clear and accessible manner.

• Leverage AI-driven creative analysis, angle exploration, and custom AI agents.

⛳️ Requirements

• Several years of experience as a Creative Strategist.

• Proven track record of independently developing creative strategies, preferably in a performance marketing or D2C setting.

• Proficient in identifying factors that contribute to the success or failure of creatives based on key performance metrics.

• Independent work style with strong prioritization abilities and a sense of accountability.

• Capability to manage multiple projects concurrently.

• Familiarity with D2C brands and e-commerce operations.

• Strong communication skills with experience in leading client discussions.

• Excellent proficiency in both written and spoken German and English.

• Nice to have: Experience with Google Ads.

• Nice to have: Background in media buying, copywriting, or design.

• Nice to have: Experience with AI tools in a creative context.

🏝️ Benefits

• 100% remote work with self-direction from anywhere in Europe.

• Two workations annually.

• Provision of home office equipment, including a MacBook and more.

• A collaborative remote work environment featuring Culture Breaks and online bingo nights.

• Opportunity to share your ideas and strategies, influencing the agency’s success.

• Growth prospects within an ambitious team of experts.

• Regular internal masterclasses and access to external professional development resources.

• Urban Sports Club membership.

• Corporate discount codes.

• Give Card to optimize net compensation.