Creative Strategist, Copywriter – Paid Social

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Create engaging and brand-aligned copy for Meta advertisements, including hooks, headlines, and variations.

• Craft creative briefs utilizing existing photo and video assets.

• Recognize asset deficiencies that may necessitate new production efforts.

• Modify messaging for various platforms including social media, email, web, retail, and others.

• Convert performance insights into actionable creative and copy suggestions.

• Collaborate effectively with designers, media buyers, strategists, and marketing teams.

• Oversee multiple briefs, priorities, and deadlines while ensuring quality and brand consistency.

• Allocate responsibilities approximately as follows: 50% creative briefing and coordination, 25% copywriting, 20% creative strategy, and 5% performance analysis.

• Contribute to a rapidly expanding U.S. fitness equipment brand.

• Engage across social media, email, web, retail, and other marketing channels.

• Note that this position does not entail the creation or management of paid-media campaigns.

⛳️ Requirements

• Minimum of 3 years of experience in copywriting, creative strategy, or advertising creative.

• A robust portfolio showcasing examples of paid social and performance advertising in English.

• Proven experience in developing creative briefs for designers, editors, or production teams.

• Familiarity with writing hooks, headlines, CTAs, and creative variations for Meta/Facebook/Instagram.

• Capability to transform audience and performance insights into innovative creative approaches.

• Strong organizational skills and the ability to manage multiple briefs concurrently.

• Excellent written communication skills in English, with keen attention to tone, messaging, grammar, and detail.

• Strong collaborative abilities, working efficiently with designers, media buyers, marketers, and other cross-functional partners.

• Resourceful, proactive, and comfortable working independently in a remote setting.

• Ability to quickly adapt to changing priorities, audiences, creative requirements, and stakeholder feedback.

• Bachelor’s degree preferred or equivalent professional experience.

• Must reside in Latin America (LATAM) or the Caribbean.

• Candidates must be able to maintain adequate working hour overlap with the client’s team and stakeholders.

• Only resumes submitted in English will be considered.

🏝️ Benefits

• Remote work opportunity.

• Flexible time zone arrangements.

• Chance to initiate or advance a career with a dynamic, fast-growing company.

• Collaborate with a supportive team that emphasizes growth, autonomy, and impact.

• Potential for contract extension.

• Part-time schedule of 30 hours per week.