Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily creative strategy for designated clients or campaign scopes.

• Define messaging direction, prioritize creative testing, and provide audience-informed recommendations.

• Convert business objectives into communication and creative aims that support brand and performance results.

• Foster relationships with internal teams and client stakeholders.

• Direct strategic initiatives through clear and confident recommendations.

• Present the strategic rationale, testing plans, and creative insights.

• Utilize data from platforms, channels, and creative performance to guide strategy and optimization suggestions.

• Implement emerging tools and technologies, including AI when appropriate.

• Recognize operational challenges, workflow enhancements, and tool-related improvements.

• Evaluate campaign performance, testing results, audience behavior, and research insights.

• Create and refine creative testing plans, hypotheses, prioritization logic, and interpretation of results.

• Link creative recommendations to measurable KPIs and business results.

• Integrate data from Meta, TikTok, Snapchat, YouTube, and other creative/reporting platforms.

• Transform audience, behavioral, cultural, and market insights into creative territories, messaging directions, and optimization possibilities.

• Contribute to brainstorming and ideation sessions.

• Stay updated on trends in digital, social, streaming, and emerging platforms.

• Take responsibility for strategic recommendations and creative insights.

• Pose better questions, challenge assumptions, and advance thinking.

• Actively seek opportunities to enhance creative performance, testing rigor, strategic clarity, and workflow efficiency.

• Effectively manage time and priorities across various deliverables, clients, and internal teams.

⛳️ Requirements

• 3–5+ years of experience in creative strategy, advertising, brand strategy, marketing, or a related field.

• Proven ability to translate business and marketing objectives into messaging, testing, and creative strategy recommendations.

• Strong analytical capabilities and comfort in interpreting campaign reports, platform data, testing results, and research findings.

• Experience collaborating directly with clients and/or senior internal stakeholders.

• Familiarity with paid social, video, streaming, display, and broader digital environments.

• Solid understanding of how creative should be adapted for different channels.

• Strong grasp of A/B and multivariate testing methodologies.

• Comfortable using AI tools to enhance efficiency, quality, and daily decision-making.

• Good judgment in validating AI outputs and managing sensitive data.

• Excellent written, verbal, and presentation skills.

• Extensive knowledge of creative analytics tools and audience research.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work arrangements.

• 20 paid holidays.

• Medical, dental, vision, life, and disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a 100% match on up to 4% of contributions.

• Fringe benefits.

• Forma wellness benefits.

• Unlimited telemedicine and teletherapy at no cost.

• Thankful giving.

• Equity.

• Birthing parents receive 16 weeks of leave at 100% pay.

• Partners are entitled to 12 weeks of parental leave.

• On-demand learning opportunities.

• Mentorship program.

• Leadership and management development programs and resources.

• Discretionary performance bonus.