Creative Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the creative strategy and implementation across happymoney.com, paid social, paid search, lifecycle email, direct mail, and organic social channels.

• Create a comprehensive content strategy, content calendar, and roadmap aligned with acquisition and brand objectives.

• Establish success metrics and testing protocols, analyze performance, and determine what to scale, reduce, or modify.

• Design paid advertisements, direct mail pieces, email hero images and templates, landing pages, and organic social content as the principal in-house designer.

• Set the creative benchmark for Happy Money as the new visual identity is launched.

• Develop landing pages, articles, guides, and product pages in collaboration with SEO/AEO for search and AI-answer performance.

• Oversee the organic social presence on Instagram, Facebook, TikTok, and YouTube.

• Serve as the on-camera representative for Happy Money's social media channels.

• Plan, script, shoot, and edit short-form videos for Reels, TikTok, and YouTube Shorts.

• Narrate customer impact stories through photography, video, interviews, and user-generated content.

• Establish and manage a creator and influencer program, encompassing partner sourcing, contracts, briefs, scripts, and results tracking.

• Build and maintain a well-organized library of photos, videos, graphics, and licensed stock imagery.

• Assess and implement creative tools, partners, and AI-assisted workflows.

• Draft briefs and facilitate feedback processes with agencies, freelancers, and creators.

• Collaborate with Communications on email, long-form copy, and scripts.

• Guide projects through legal, compliance, and bank partner reviews.

• Balance creative focuses across acquisition, lifecycle, brand, and product initiatives.

• Monitor performance through dashboards and weekly assessments, sharing insights and customer feedback with marketing leadership, product, and lifecycle teams.

⛳️ Requirements

• 5+ years of experience in graphic design, creative, or content marketing, either in-house or at an agency, with a strong background in both strategy and execution.

• A portfolio showcasing a variety of short-form and long-form work, including paid ads, email, direct mail or print, web content, and video that you produced, edited, or appeared in, visually narrating a clear story.

• A solid foundation in graphic design, acquired through formal education or practical experience, covering layout, typography, color, and accessibility standards.

• Proficient in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, as well as a mobile editing application like CapCut.

• Comfortable being on camera and enthusiastic about representing Happy Money's social channels.

• Capable of simplifying complex financial subjects such as APRs, credit scores, and debt repayment into understandable content.

• Experience in developing content strategies and calendars, along with creating website content, while possessing a working knowledge of SEO and conversion optimization.

• Ability to utilize performance data to inform creative choices and adapt strategies in response to data insights.

• Experience in preparing print-ready files and collaborating with print and mail vendors.

• A proven history of expanding organic social channels, with extensive knowledge of social-first storytelling and platform trends, particularly on Instagram and TikTok.

• Highly organized, self-motivated, and capable of independently managing a test-and-learn channel.

• Bonus: Experience in lending, banking, or another regulated industry; awareness of Fair Lending principles.

• Bonus: Skills in copywriting and storytelling, including email, long-form web copy, and video scripts.

• Bonus: Experience in establishing or managing creator or influencer partnerships.

• Bonus: Experience in developing email templates.

• Bonus: Skills in motion design.

• Bonus: Familiarity with HubSpot, including HubSpot CMS.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance options.

• Eligibility for an Annual Bonus.

• 401k Plan featuring a matching contribution.

• Generous PTO policy that includes sick leave, vacation, volunteer time, and more.

• 12 Weeks of Paid Parental Leave.

• Company-sponsored short and long-term disability, along with life insurance.

• Monthly technology stipend to assist with remote work expenses.

• Happy Money operates as a fully distributed workforce, with 100% remote positions.