Creative Marketing Manager

This is a fully remote position, open to applicants in Ukraine, +1 more country.

📋 Description

• Develop innovative advertising creative concepts and assess their appeal to target audiences.

• Examine marketing funnels and analyze both direct and indirect competitor creatives across various traffic channels.

• Craft detailed briefs for the design team.

• Collaborate with co-founders and analytics to understand audience pain points, triggers, and needs.

• Suggest and prioritize hypotheses, and execute tests with the team.

• Initiate and evaluate A/B tests.

• Assess performance using metrics such as CTR, CPA, ROAS, and retention rates.

• Utilize data to enhance creative content.

• Experiment with AI tools to boost creative efficiency and performance.

• Analyze outcomes and continuously refine creative strategies.

⛳️ Requirements

• Over 1 year of experience in Creative/Performance Marketing within product companies or startups.

• Demonstrated success in producing effective ad creatives for social media platforms, including Meta, Snapchat, and GDN.

• Quick adaptability in analyzing competitors and implementing successful strategies for target audiences.

• Strong critical thinking skills and an analytical mindset.

• Data-driven approach with the ability to comprehend and interpret metrics, such as CTR, CVR, and CPI.

• Proficiency in English at B1 level or higher.

• Self-motivated with a proactive attitude.

• Experience utilizing AI tools for creative analysis and generation, including MidJourney and Higgsfield.

• Familiarity with video creative production and understanding of current UGC trends, hooks, and short-form formats for Meta, Snapchat, and YouTube.

• Knowledge of performance marketing or growth marketing principles.

• Capability to work with video creatives and awareness of trends in Snapchat, Meta, and YouTube Ads.

• Basic copywriting abilities, including crafting engaging headlines and ad copy.

🏝️ Benefits

• Support for personal development and career advancement, offering both vertical and horizontal growth opportunities, experience in diverse niches, and funding for external courses and conferences.

• Flexible working hours, allowing the workday to commence anytime between 8:00 and 11:00 AM Kyiv time.

• Options for working from the Kyiv office, coworking spaces in Lviv and Warsaw, or remotely.

• 28 days of paid vacation annually.

• Up to 30 days of sick leave with medical verification.

• All public holidays observed.

• Comprehensive medical insurance.

• Access to a Mental Health program.

• Coverage for therapy sessions.

• Participation in the Ukrainian Victory Support program and other significant social initiatives.

• Gifts for important life and career milestones.

• Quarterly team-building activities, either online or offline.

• Compensation for equipment during power outages.

• Maximum support during challenging life circumstances.