Creative Marketing Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take on the role of the inaugural creative lead for a web-based social networking product.

• Establish the creative function from scratch, encompassing processes, testing methodologies, and team organization.

• Take charge of the comprehensive creative strategy across paid channels, starting with Meta and expanding to platforms like Snapchat, TikTok, and Google, collaborating closely with the User Acquisition team.

• Oversee the entire creative process: from research and insights to hypothesis development, briefing, production, launch, analysis, and iteration.

• Create unique creative concepts, narratives, angles, and messaging tailored for various audience segments.

• Develop and refine creative testing methodologies, including hypothesis formulation, effective test execution, and pattern recognition.

• Recruit, lead, and nurture a team of six creative marketers and designers.

• Establish quality benchmarks and deliver hands-on feedback.

• Monitor competitors and industry trends by utilizing Meta Ad Library, TikTok Creative Center, and Google Ads Transparency Center.

• Convert observations of competitors and trends into prioritized creative initiatives.

• Integrate AI tools into the creative production pipeline to enhance testing speed and volume.

⛳️ Requirements

• A minimum of 3 years in creative marketing, performance creativity, or creative strategy.

• At least 1 year of experience in leading or mentoring a creative team.

• A robust performance background with a direct-response approach.

• Practical experience in scaling creatives primarily for Meta.

• Familiarity with Snapchat or TikTok Ads is essential.

• Proficiency in metrics such as hook rate, hold rate, thumbstop rate, creative win rate, CTR, CPA, and ROAS.

• Understanding of how creative efforts relate to registration, first purchases, revenue, and lifetime value (LTV).

• Proven track record of successfully scaled concepts supported by tangible results.

• Daily, hands-on experience with AI tools for creative generation and research, including but not limited to Midjourney, Runway, Kling, Pika, HeyGen, Krea, or similar platforms.

• Ownership of AI workflows or prompts that are easily articulated.

• Upper-Intermediate English proficiency (B2+).

• Experience in social discovery or social networking sectors is advantageous.

• Familiarity with credit-based or transactional monetization models is a plus.

• Background in User Acquisition or video production is beneficial.

• Experience in hiring creative marketers or designers is an advantage.

• Experience in developing AI-driven production pipelines or automations such as n8n or Make is a bonus.

🏝️ Benefits

• 20 paid vacation days.

• 15 sick leave days.

• 6 additional days off for family-related events.

• Full coverage of medical insurance costs.

• Reimbursement for sports and equipment.

• Team-building events.

• Corporate gifts and stylish merchandise.

• Financial and legal assistance.

• Maternity Recovery Support Allowance.

• Job retention and support for those who enlist in the Armed Forces of Ukraine.

• Involvement in social initiatives that support Ukraine.

• Flexibility to work from the Kyiv hub or remotely with a flexible schedule.

• Provision of modern equipment or depreciation of personal tools.

• Collaboration with highly-skilled Middle and Senior professionals.

• Performance-based reviews and Individual Development Plans (IDPs).

• Reimbursement for professional courses and English language classes.

• Access to a corporate library, book club, and knowledge-sharing events.

• Investment in cutting-edge AI tools and development of AI skills.