CPG Paid Advertising Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the execution, performance, and growth of paid advertising campaigns within a designated book of business.

• Align campaign initiatives with clients’ overarching business objectives.

• Work closely with account leadership to devise and refine channel strategies within the overall media mix.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and routine campaign oversight.

• Implement performance marketing strategies across paid social and native media platforms.

• Design and execute end-to-end campaigns on platforms including Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Drive performance optimizations and oversee or advise on client budgets with precise pacing.

• Conduct quality assurance to minimize errors that could adversely impact client revenue.

• Provide strategic recommendations and identify opportunities and risks proactively.

• Maintain client testing roadmaps and manage next steps for experimentation.

• Identify and escalate performance risks at an early stage.

• Communicate internally regarding performance, strategy, recommendations, deliverables, and action items.

• Deliver weekly client progress summaries, including insights and future recommendations.

• Leverage marketing-funnel expertise, the Power Circuit, Nova ecosystem, data storytelling, and AI technologies to enhance business processes.

• Achieve KPIs such as $28K revenue per employee, 90% client retention, and 95% team retention where applicable.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 2–3 years of experience in digital marketing.

• 1–2 years of experience in a marketing agency environment.

• At least 2–3 years of hands-on experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other relevant paid advertising networks.

• Experience in bid optimization, keyword research, ad copy development, campaign strategy, and campaign optimization.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing concepts.

• Excellent written and verbal communication abilities.

• Strong organizational and project management competencies.

• Self-driven with a strong ambition to succeed.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic and capacity to learn swiftly and independently.

• Eagerness for a long-term relationship with a growing organization.

🏝️ Benefits

• Equal Opportunity Employer.

• Workplace focused on diversity and inclusion.

• No application, processing, or training fees.