CPG Marketing Account Director

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of a portfolio comprising 4-6 Consumer Packaged Goods (CPG) accounts, mainly in the beauty, personal care, wellness, or food and beverage sectors.

• Identify fundamental business challenges affecting client expansion and formulate cohesive, data-driven strategic solutions across DTC/ecommerce, retail execution, Amazon market share, brand positioning, and additional sales channels.

• Question channel assumptions through product, competitive, and retail knowledge.

• Leverage AI technologies to enhance and streamline business operations.

• Utilize Power Digital's Nova ecosystem in connection with departmental objectives.

• Conduct quarterly Power Circuit reviews to identify growth obstacles across Business, Audience, Product, Messaging, Channels, and Measurement.

• Maintain senior client relationships and lead Quarterly Business Reviews (QBRs) that influence decision-making.

• Advise on channel mix strategies involving DTC, Amazon, and retail.

• Synchronize paid, SEO, content, influencer, and creative teams around a unified account strategy.

• Oversee client retention and expansion, lead renewals, and increase Monthly Recurring Revenue (MRR) within the portfolio.

• Cultivate multi-threaded relationships with client contacts.

• Guarantee the daily utilization of Iris and Nova, adherence to 100% Pulse cadence, and compliance with Power Circuit across managed Advertising Directors (ADs).

• Supervise and mentor 1–2 direct reports, including conducting 1:1s, development plans, and performance evaluations.

• Provide coaching to analysts and specialists with specific and timely feedback.

⛳️ Requirements

• Advanced proficiency in spoken and written English is essential for this role.

• More than 6 years of experience in CPG marketing, preferably with both DTC and retail brand exposure.

• Comprehensive understanding of how Amazon integrates into a CPG growth strategy—share of search, ASIN architecture, buy box, sponsored versus organic balance.

• Familiarity with the retailer relationship layer: understanding how partners like Target, Ulta, Sephora, Whole Foods, or similar influence media investment choices.

• Possesses a viewpoint on CPG measurement—Marketing Mix Modeling (MMM), incrementality testing, in-store versus digital attribution.

• Proficient in upper-funnel channel strategies—content, SEO, YouTube, programmatic advertising.

• Comfortable managing creative-heavy accounts where briefs, asset velocity, and influencer strategies are as crucial as media optimization.

• Proven track record in retaining and growing accounts.

• Experience in managing senior clients who have strong brand perspectives and require confident engagement.

🏝️ Benefits

• Base salary compensated in USD alongside commission opportunities.

• Unlimited Time Off available from day one.

• Fully flexible work environment: options for full-remote, in-office, or hybrid work.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National Holidays plus 2 Mental Health Recharge Days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding company.

• Continuous employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards including monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company Diversity, Equity, and Inclusion (DEI) initiatives.