CPG Marketing Account Director

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Manage a portfolio of 4–6 consumer packaged goods (CPG) accounts, focusing on beauty, personal care, wellness, or food and beverage brands.

• Analyze core business limitations affecting client growth through competitive landscape assessments.

• Identify issues related to direct-to-consumer (DTC) and ecommerce acquisition, retail execution, Amazon market share decline, and brand positioning.

• Create cohesive, data-driven strategies to address growth obstacles.

• Challenge existing channel assumptions by leveraging product knowledge, competitive insights, and retail expertise.

• Implement AI technologies to improve and streamline business operations.

• Utilize Power Digital’s Nova ecosystem effectively.

• Conduct quarterly Power Circuit reviews to identify constraints across Business, Audience, Product, Messaging, Channels, and Measurement.

• Cultivate senior client relationships to ensure that quarterly business reviews (QBRs) inform strategic decisions.

• Advise on channel strategies encompassing DTC, Amazon, and retail platforms.

• Coordinate paid media, SEO, content, influencer, and creative teams around a unified account strategy.

• Oversee retention and expansion efforts, lead renewals, and enhance monthly recurring revenue (MRR).

• Establish multi-threaded relationships with client contacts.

• Ensure consistent use of Iris, Nova, Pulse, and compliance with Power Circuit processes.

• Manage and mentor 1–2 direct reports, conducting one-on-ones, development plans, and performance evaluations.

• Guide analysts and specialists by providing specific and timely feedback.

⛳️ Requirements

• Advanced proficiency in spoken and written English is essential for this position.

• Over 6 years of experience in CPG marketing, preferably with a background in both DTC and retail brands.

• Understanding of Amazon's role in a CPG growth strategy, including share of search, ASIN structure, buy box dynamics, and the balance between sponsored and organic visibility.

• Familiarity with the retailer relationship landscape: how partners like Target, Ulta, Sephora, and Whole Foods influence media investment strategies.

• Possesses insights into CPG measurement techniques, such as marketing mix modeling (MMM), incrementality testing, and distinguishing between in-store and digital attribution.

• Proficient in upper-funnel channel strategies, including content, SEO, YouTube, and programmatic advertising.

• Comfortable managing creative-intensive accounts where briefs, asset production speed, and influencer strategies are as crucial as media optimization.

• Proven history of retaining and expanding client accounts.

• Experienced in managing senior clients with strong brand perspectives, requiring confident engagement to meet their needs.

🏝️ Benefits

• Competitive base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Flexible work environment: options for full-remote, in-office, or hybrid arrangements.

• A one-time Work From Home (WFH) stipend of 400,000 COP added to your first paycheck.

• Access to an Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 additional mental health recharge days each year.

• Legal benefits including Prima and Cesantias.

• Paid Social Security contributions.

• Unlimited opportunities for career advancement and leadership within a rapidly growing organization.

• Continuous employee development programs for personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards featuring cash prizes and recognition for exceptional performance.

• Opportunities to engage in company diversity, equity, and inclusion (DEI) initiatives.