CPG Marketing Account Director

This is a fully remote position, open to applicants in Chile, +5 more countries.

📋 Description

• Manage a portfolio of 4–6 Consumer Packaged Goods (CPG) accounts, focusing on brands in beauty, personal care, wellness, or food and beverage.

• Analyze key business constraints that affect client growth by leveraging insights from the competitive landscape.

• Identify obstacles in DTC/ecommerce acquisition, retail execution, Amazon market share decline, and brand positioning.

• Formulate cohesive, data-driven strategies to address growth challenges.

• Question channel assumptions with expertise in product, competition, and retail.

• Utilize AI technologies to improve and streamline business processes.

• Leverage Power Digital’s Nova ecosystem.

• Conduct quarterly Power Circuit reviews encompassing Business, Audience, Product, Messaging, Channels, and Measurement.

• Maintain senior client relationships and lead decision-oriented Quarterly Business Reviews (QBRs).

• Provide consultation on channel mix strategies across DTC, Amazon, and retail.

• Align paid, SEO, content, influencer, and creative teams around a singular account strategy.

• Oversee client retention and expansion, lead renewal efforts, and enhance Monthly Recurring Revenue (MRR).

• Establish multi-faceted relationships with client contacts.

• Ensure consistent use of Iris and Nova, maintain a 100% Pulse cadence, and adhere to Power Circuit compliance.

• Supervise and develop 1–2 direct reports, including conducting 1:1 meetings, development planning, and performance evaluations.

• Mentor analysts and specialists with specific and timely feedback.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential for this position.

• A minimum of 6 years of experience in CPG marketing, with a preference for individuals who have experience in both DTC and retail branding.

• Understanding of how Amazon integrates into a CPG growth strategy, including share of search, ASIN architecture, buy box dynamics, and the balance between sponsored and organic listings.

• Familiarity with the retailer relationship landscape: insights on how partners like Target, Ulta, Sephora, and Whole Foods influence media investment decisions.

• Possesses a viewpoint on CPG measurement methodologies, including Marketing Mix Modeling (MMM), incrementality testing, and the distinction between in-store and digital attribution.

• Proficient in upper-funnel channel strategies, including content, SEO, YouTube, and programmatic advertising.

• Comfortable managing creative-heavy accounts where briefs, asset velocity, and influencer strategies are as crucial as media optimization.

• Demonstrated success in retaining and expanding client accounts.

• Experience managing senior clients with strong brand perspectives and the ability to meet their needs confidently.

🏝️ Benefits

• Competitive base salary paid in USD with commission potential.

• Unlimited Time Off available from the first day of employment.

• Flexible work environment: options for full-remote, in-office, or hybrid arrangements.

• Monthly healthcare stipend of $50 to assist with healthcare or insurance expenses.

• National Holidays plus 2 Mental Health Recharge Days each year.

• Unlimited opportunities for growth and leadership in a rapidly expanding organization.

• Ongoing employee development programs focused on personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards recognizing outstanding performance, including monetary prizes.

• Opportunities to participate in company Diversity, Equity, and Inclusion (DEI) initiatives.