CPG Marketing Account Director

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Manage a portfolio consisting of 4–6 consumer packaged goods (CPG) accounts, focusing on beauty, personal care, wellness, or food and beverage brands.

• Analyze key business limitations affecting client growth through assessment of the competitive landscape.

• Identify issues related to DTC/ecommerce acquisition, retail execution, Amazon market share decline, and brand positioning.

• Formulate cohesive, data-driven strategies to address growth challenges.

• Challenge existing channel assumptions using insights from product knowledge, competitive analysis, and retail expertise.

• Leverage AI technologies to improve and optimize business operations.

• Utilize Power Digital's Nova ecosystem effectively.

• Conduct quarterly Power Circuit reviews to identify constraints across Business, Audience, Product, Messaging, Channels, and Measurement.

• Maintain senior client relationships and ensure that QBRs inform decision-making.

• Provide consultancy on channel mix across DTC, Amazon, and retail platforms.

• Coordinate efforts among paid, SEO, content, influencer, and creative teams under a unified account strategy.

• Oversee retention and expansion efforts, lead contract renewals, and drive Monthly Recurring Revenue (MRR) growth.

• Establish multi-threaded relationships across various client contacts.

• Ensure daily utilization of Iris and Nova, maintain a 100% Pulse cadence, and ensure compliance with Power Circuit processes.

• Supervise and develop 1–2 direct reports, conducting 1:1 meetings, creating development plans, and performing performance evaluations.

• Provide coaching to analysts and specialists with specific and timely feedback.

⛳️ Requirements

• Advanced proficiency in spoken and written English is necessary for this position.

• A minimum of 6 years of experience in CPG marketing is required, ideally encompassing both DTC and retail brand exposure.

• A clear understanding of how Amazon integrates into a CPG growth strategy, including share of search, ASIN architecture, buy box dynamics, and the balance between sponsored and organic efforts.

• Familiarity with the retailer relationship layer, including how partners like Target, Ulta, Sephora, and Whole Foods influence media investment decisions.

• Possesses a viewpoint on CPG measurement techniques, including Marketing Mix Modeling (MMM), incrementality testing, and the comparison of in-store versus digital attribution.

• Proficient in upper-funnel channel strategies, such as content marketing, SEO, YouTube advertising, and programmatic buying.

• Comfortable managing creative-heavy accounts where briefs, asset velocity, and influencer strategies are as critical as media optimization.

• Proven track record of retaining and expanding accounts.

• Experience managing senior clients with strong brand perspectives, approached with confidence.

🏝️ Benefits

• Competitive base salary paid in USD with commission opportunities available.

• Unlimited Time Off accessible from day one.

• Fully flexible work environment: options for full remote, in-office, or hybrid work.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National holidays along with 2 Mental Health Recharge Days per year.

• Unlimited potential for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs aimed at personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards recognizing outstanding performance with prize money and accolades.

• Opportunities to participate in company Diversity, Equity, and Inclusion (DEI) initiatives.