Copywriter – Paid Social Media Ad Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Create impactful ad copy for paid social media platforms, including Meta, LinkedIn, and others for both Xometry and Thomas.

• Craft headlines, captions, CTAs, and various copy versions aimed at A/B testing.

• Simplify intricate engineering and manufacturing ideas into concise, engaging, social-first messaging.

• Collaborate with designers and media buyers to ensure alignment between copy, visuals, and campaign goals.

• Work alongside Product, Content, and Lifecycle Marketing teams on campaign strategy and maintaining brand voice.

• Ensure a consistent brand voice and tone across all social channels and formats.

• Revise copy based on performance analytics and testing outcomes.

• Employ a data-driven approach to copy creation, testing, and enhancement.

• Contribute to the development of messaging frameworks, swipe files, and copy templates.

• Develop and utilize Claude Skills or similar custom AI workflows for copy creation, testing, and quality control.

• Create reusable AI workflows to boost efficiency and consistency in creative production.

• Stay updated on trends in social platforms, advertising formats, AI capabilities, and emerging best practices.

• Report to the Creative Director and collaborate with designers, media buyers, and the brand team.

⛳️ Requirements

• Over 4 years of experience in crafting performance-oriented copy for paid and/or organic social media.

• A robust portfolio showcasing high-quality social ad copy and the ability to distill complex concepts into clear, engaging messaging.

• Exceptional English grammar, editing, and communication skills, particularly for B2B audiences.

• Capability to translate technical, engineering, or complex manufacturing concepts into captivating social-first content.

• Knowledge of major social media platforms, advertising formats, and creative specifications.

• Understanding of A/B testing and paid social performance metrics such as CTR, CPA, and ROAS, along with related performance metrics like CVR and open rate.

• Experience with AI tools and the ability to create Claude Skills or similar custom AI workflows and agents.

• Proven project management, organizational, and prioritization skills, with the ability to handle multiple creative projects and deadlines.

• Strong skills in cross-functional communication and collaboration.

• Ability to take ownership from the creative brief stage through to the published ad and performance optimization.

• Experience in B2B, technology, or manufacturing marketing is preferred.

• A track record of delivering multiple Claude Skills or AI workflows into an active production or creative pipeline is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and inclusive company culture.