Conversion Rate Optimization, Sales Funnel Analyst

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Evaluate the complete Shopify sales funnel from start to finish.

• Examine conversion drop-offs and pinpoint the most impactful opportunities.

• Analyze Meta ad data to ensure alignment between ad messages and landing pages.

• Establish and oversee Mouseflow on primary landing pages, increasing coverage from 2 to 6–7 pages.

• Conduct and supervise A/B tests through A/B Convert until adequate conversion volume is achieved.

• Gather and reconcile performance data from Shopify, Meta, Triple Whale, Amir tracking, and additional systems.

• Maintain a backlog for testing and optimization that includes hypotheses, suggested changes, current status, outcomes, and subsequent steps.

• Suggest modifications to landing pages, messaging, funnels, and UX based on data insights.

• Collaborate with agencies, designers, and internal stakeholders to execute approved changes.

• Monitor seven landing-page projects from launch through ongoing optimization.

• Present findings and recommended actions back to the client.

⛳️ Requirements

• Proven experience analyzing the Shopify sales funnel end to end, encompassing ads, landing pages, PDPs, checkout, cart abandonment, segmentation, and post-purchase.

• Demonstrated experience in auditing conversion drop-offs and identifying significant opportunities.

• Background in reviewing Meta ad data, including video drop-off rates, click-through rates, and ad-to-landing-page message alignment.

• Experience in setting up and managing Mouseflow across various landing pages.

• Proficient in running and overseeing A/B tests using A/B Convert.

• Ability to pull and reconcile data from Shopify, Meta, Triple Whale, Amir tracking, and other pertinent systems.

• Experience in maintaining a backlog for testing and optimization efforts.

• Strong knowledge in CRO and DTC e-commerce funnels.

• Self-directed in project management with clear reporting abilities.

• Expertise in data analysis and A/B testing methodologies.

• Familiarity with high-volume Shopify stores; store scale is prioritized over years of experience.

• Knowledge of landing-page UX, PDPs, direct-response messaging, and conversion-centric design.

• Experience collaborating with agencies or executing cross-functional initiatives.

• Proficiency in English at a CEFR level.

• Resume must adhere to the Coconut VA Profile Template and be submitted in English.

• A one-minute introductory video is required, preferably via Loom; the video link must be functional.

• Familiarity with platforms like Triple Whale, Mouseflow, A/B Convert, Amir tracking, and Meta Ads Manager is advantageous.

• Experience with Shopify stores generating $1M+ annually is a plus.

• Exposure to AI-enabled analysis tools, including Claude, is beneficial.

• A background with a $10M+ DTC Shopify brand is considered an asset.

🏝️ Benefits

• Competitive Salary

• 13th Month Pay

• Paid Time Off – 12 days of PTO

• 12 paid US holidays

• Maternity & Paternity Leave

• Comprehensive Healthcare

• Life Insurance (included in the full-time HMO plan)

• Mental Health Support, including consultations and wellness resources

• Milestone Gifts & Birthday Treats

• Team Experiences, such as island getaways, virtual town halls, and regional meetups

• A supportive professional network fostering learning, growth, and connections