Content Strategy Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Develop demand-generation content strategies by integrating customer and sales insights, trends in search and generative AI, content deficiencies, and product messaging.

• Align content directly with key company priorities to drive the sales pipeline.

• Lead the integration of AI throughout the content lifecycle, from concept development to performance analysis.

• Ensure high content quality across various asset types while upholding creative standards.

• Create and refine anchor assets such as sponsored articles, web pages, and video scripts.

• Edit copy for emails, social media, and paid advertising to enhance messaging, brand voice, and engagement.

• Collaborate with technical and senior stakeholders to promote audience-first content and align with business objectives.

• Deliver strategies and outcomes to senior leadership.

• Evaluate engagement metrics to optimize strategy and enhance the sales pipeline.

• Oversee workflows using tools like Asana and Workfront.

• Guide writers and manage supporting agencies.

⛳️ Requirements

• 6–8 years of experience in content strategy or content marketing.

• Proven success in developing comprehensive content strategies that drive demand.

• Strong practical skills in writing and editing across various formats, from long-form reports to promotional content.

• Genuine enthusiasm for AI with practical experience using AI tools to enhance content creation efficiency.

• Capability to train a team in AI-driven workflows.

• Background in B2B technology marketing, specifically writing for enterprise networking or IT audiences.

• Exceptional stakeholder management and influencing abilities.

• Strong analytical and presentation skills.

• Experience managing workflows and personnel, including contractors and agencies, utilizing tools like Asana and Workfront.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan with a Cisco matching contribution.

• Paid parental leave.

• Short- and long-term disability coverage.

• Basic life insurance.

• Potential for Cisco restricted stock unit grants.

• 10 paid holidays each full calendar year.

• 1 floating holiday available for non-exempt employees.

• Paid day off for birthdays.

• Paid holiday shutdown at year-end.

• 4 paid personal wellness days.

• 16 days of paid vacation annually for non-exempt employees.

• Flexible vacation time off program for exempt employees, with no set limit subject to availability and business needs.

• 80 hours of sick leave provided on hire date and each January 1st thereafter.

• Up to 80 hours of unused sick leave carried over each year.

• Additional paid time off for critical or emergency family matters.

• Optional 10 paid volunteer days per calendar year.

• Annual bonuses for non-sales roles, in accordance with Cisco policies.

• Remote work arrangement.