Content Strategist – UGC Engineer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Manage client campaigns from start to finish with creator rosters across multiple markets.

• Create engaging hooks and scripts for creators on a weekly basis.

• Experiment with hooks, formats, pacing, text styles, and CTAs on a large scale.

• Conduct daily performance analysis, phasing out underperforming content while amplifying successful pieces.

• Provide coaching to creators with targeted feedback and examples from top achievers.

• Determine which creators remain on the roster, require additional support, or should be removed.

• Identify and onboard new creators when additional talent is necessary.

• Establish distribution playbooks tailored for consumer apps and brands.

• Implement these playbooks within Vyral Labs' own app studio.

⛳️ Requirements

• Deeply engaged with online culture; familiar with TikTok and Reels trends.

• High level of agency and accountability for results.

• Strategic thinker capable of transforming creative chaos into systematic processes.

• Proficient in crafting authentic hooks, scripts, and feedback instead of typical marketing jargon.

• Comfortable posting personal content and interpreting analytics in real time.

• Highly organized, able to manage multiple creators, tests, and clients simultaneously.

• Business-oriented with a strong focus on client outcomes.

• No prior industry experience necessary.

• Bonus if you have experience in UGC, creator management, social media, or growth marketing.

• Bonus if you can communicate in more than one language.

🏝️ Benefits

• Performance bonuses.

• Equity options.

• Unlimited paid time off (approximately 23 days taken annually).

• Remote-first work environment: operate from any location.

• Quarterly team outings.

• Paid trial period before transitioning to full-time status.

• Clear advancement trajectory to Senior UGC Engineer, with increasing pay, equity, and bonuses as you progress.