Content Strategist, Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement the strategy for various owned brand content channels, including blogs, podcasts, websites, and both long- and short-form content.

• Develop editorial calendars, write and edit content, oversee production workflows, and ensure deadlines are met.

• Convert product marketing and go-to-market strategies into an effective brand content strategy.

• Create thought leadership content for executives and subject matter experts.

• Design channel and distribution strategies for owned content.

• Manage the daily execution of brand-related agency initiatives.

• Work collaboratively with product marketing, demand generation, growth, social media, web, People, Talent Acquisition, and HR teams.

• Monitor content performance, report on key metrics, and refine strategy and editorial mix as needed.

• Define brand storytelling, content positioning, and establish channel strategy guidelines.

• Direct the owned content strategy for the annual SUMMIT conference and assist with event deliverables.

• Contribute to the employer brand content strategy, which includes employee stories, recruitment campaigns, careers webpage content, and similar materials.

⛳️ Requirements

• Demonstrated experience in content strategy with a solid track record of execution.

• Practical experience in managing owned channels like blogs, podcasts, and web content.

• Background in editorial planning, writing, editing, and production.

• Experience overseeing agency partners and external content initiatives.

• Strong grasp of brand content, top-of-funnel demand generation, and thought leadership.

• Capability to convert product marketing and go-to-market strategies into compelling brand storytelling.

• Proficiency in analyzing content performance metrics and transforming insights into actionable enhancements.

• Excellent skills in cross-functional collaboration.

• Experience in healthcare or B2B SaaS marketing is advantageous but not mandatory.

🏝️ Benefits

• Flexible work arrangements and opportunities for growth.

• Engaging work that contributes to innovation in healthcare.

• Opportunities for training and professional development.

• Commitment to equal employment opportunities and accommodations during the selection process.

• Comprehensive total rewards package.