Content Strategist, Contract

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create, oversee, and implement a content strategy for owned brands across various platforms including blogs, podcasts, websites, and both long- and short-form content.

• Develop editorial calendars, produce and refine content, manage production processes, and ensure deadlines are met.

• Convert product marketing and go-to-market strategies into coherent brand content approaches.

• Generate thought leadership materials for executives and subject matter experts.

• Formulate channel and distribution strategies in collaboration with demand, social media, web, and other teams.

• Direct the daily execution of agency programs related to brand initiatives.

• Work alongside product marketing, demand generation, and growth teams.

• Monitor content performance, report essential metrics, and refine strategy and editorial mix accordingly.

• Establish guidelines for brand storytelling, content positioning, and channel strategy.

• Lead the content strategy for the annual SUMMIT conference and assist with event deliverables.

• Contribute to the employer brand content strategy, including employee narratives, recruitment initiatives, and careers web content.

⛳️ Requirements

• Demonstrated experience in content strategy with a solid execution record.

• Practical experience managing owned channels such as blogs, podcasts, and web content.

• Proficiency in editorial planning, writing, editing, and production.

• Experience in managing agency partners and external content initiatives.

• Strong comprehension of brand content, top-of-funnel demand, thought leadership, product marketing management, and go-to-market strategies.

• Capability to analyze content performance metrics and convert insights into actionable enhancements.

• Excellent cross-functional collaboration abilities.

• A background in healthcare or B2B SaaS marketing is advantageous but not mandatory.

🏝️ Benefits

• Flexibility

• Growth opportunities

• Meaningful work

• Training and development investment

• Overtime eligible

• Equal employment opportunity and disability accommodations