Content & SEO Manager

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Take ownership of and enhance Amazon product listings for all ASINs, which includes titles, bullet points, descriptions, backend keywords, images, and various content elements.

• Formulate and implement Amazon SEO strategies aimed at boosting organic search rankings, product visibility, traffic, and conversion rates.

• Perform keyword research utilizing Amazon Brand Analytics and tools like Helium 10 to uncover search and content opportunities.

• Spearhead the development and ongoing optimization of A+ Content, Brand Store pages, and other enhanced Brand Content.

• Work in collaboration with the design team to ensure that content is consistent with brand guidelines and visual identity.

• Track and evaluate key content and SEO performance metrics, such as organic rankings, CTR, conversion rates, and BSR, and convert insights into actionable optimization strategies.

• Ensure compliance of listing content, manage suppression issues, and proactively address problems to maintain optimal digital shelf performance.

• Assist in new product launches and significant seasonal initiatives by delivering fully optimized listings while remaining informed about changes in Amazon algorithms, content requirements, and SEO best practices.

⛳️ Requirements

• A minimum of 5 years of experience in Amazon content management, SEO optimization, digital merchandising, or marketplace management.

• Profound knowledge of Amazon SEO, keyword research, search ranking, and conversion optimization techniques.

• Exceptional copywriting abilities with a knack for crafting compelling, keyword-rich product content.

• Capability to harmonize brand storytelling with SEO and conversion goals.

• Practical experience in creating A+ Content and managing Amazon Brand Stores, along with proficiency in keyword research tools such as Helium 10 or MerchantWords.

• Experience in the beauty, personal care, or CPG categories is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and the possibility of remote work.

• Comprehensive health benefits and wellness programs.