Content & Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Generate concepts for video and graphic advertisements for performance campaigns on Meta and Google.

• Create content independently, including genuine customer feedback.

• Act as a brand representative during photo and video shoots.

• Edit and manage post-production of video and image assets for both ads and organic content on your own.

• Strategize, develop, optimize, and expand paid performance campaigns.

• Generate content ideas and create posts for social media platforms, as well as websites and landing pages when relevant.

• Methodically test hooks, thumb-stoppers, intros/outros, creatives, and copy.

• Transform testing insights into reusable modular frameworks.

• Conduct research on topics and keywords for ad creatives and additional customer journey content.

• Assess test outcomes using Meta Ads Manager and Google Ads to determine specific actions.

• Gradually take on responsibilities for campaign management and optimization.

• Collaborate closely with the Marketing and Sales teams to gather authentic statements and customer feedback.

⛳️ Requirements

• Proven experience in performance marketing, such as with Meta Ads or Google Ads.

• Background in managing campaigns from inception through optimization to reporting.

• Strong grasp of content, trends, and formats.

• Proficiency in tools like CapCut, Premiere Pro, After Effects, Photoshop, Figma, or Canva.

• Creative talent to bring personal ideas to fruition both in front of and behind the camera.

• Analytical mindset with the capability to extract actionable insights and optimizations from ad and testing outcomes.

• Independent and organized approach to work.

• Ideally, prior experience in a D2C/e-commerce setting or within the healthcare/FMCG sectors.

• Willingness to provide a résumé and, if possible, work samples; a video application is optional.

🏝️ Benefits

• Autonomy to shape and influence your area of responsibility.

• Opportunity for remote work.

• Customized, needs-based professional development and coaching.

• Discounts on Planet Group products (Byox, Inuvet, Planimol, EQX).

• Exclusive discounts and offers at numerous shops and brands through our Corporate Benefits program.

• Chance to join Hansefit, gaining access to various sports and health offerings after successfully completing the initial six months of employment.

• A role that allows for initiative, responsibility, and the opportunity to contribute your own ideas.

• A unique and welcoming company culture.