Content Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Utilize SEO and GEO research to uncover content gaps and understand buyer requirements.

• Develop and expand content programs that cater to buyer needs.

• Manage the editorial calendar, ensuring brand voice and messaging consistency across all content and channels.

• Oversee video production from initial concept to scripting, filming, editing, and publication.

• Generate thought leadership content such as articles, guides, webinars, and executive bylines.

• Transform core content assets for various formats and channels.

• Create concise content tailored for platforms including LinkedIn and YouTube Shorts.

• Distribute and promote content through owned, earned, and paid channels.

• Utilize AI for research, enhancing processes, and organizing content.

• Analyze content performance using analytics tools and adjust strategies based on the outcomes.

• Collaborate with Sales and Customer Success to create content focused on the buyer journey and customer retention.

• Report directly to the CMO.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS content marketing.

• Expertise in SEO/GEO for identifying content needs and developing scalable content solutions.

• Proven track record in end-to-end video production.

• Ability to craft thought leadership materials across multiple formats.

• Familiarity with single-sourcing content for reuse across different formats and channels.

• Experience in content distribution across a diverse range of platforms.

• Knowledge of best practices for short-form content formats.

• Proficiency in measuring content outcomes using tools like Google Analytics, Google Search Console, and marketing automation or CRM systems.

• Capability to leverage AI for research and content structuring improvements.

• Experience managing an editorial calendar while ensuring brand voice and messaging consistency.

• A portfolio showcasing your work in writing, video, and short-form content.

• Strong organizational abilities and effective operation with minimal supervision in a fully remote setting.

• Experience in developing sales enablement content, including case studies, battlecards, one-pagers, and email assets.

• Background in creating customer marketing content such as customer stories, testimonials, and onboarding or adoption materials.

• Background in collaboration, workplace, or workforce technology is a plus.

• Highly analytical with a proven ability to use data to enhance content performance.

• Creative, self-motivated, and capable of managing projects from concept to published asset.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Flexible work hours and remote work options.

• Professional development and growth opportunities.

• Collaborative and inclusive company culture.