Content Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the content for Adapty's Flow & Paywall Builder, an AI-driven tool designed to assist mobile applications in creating onboarding flows and paywalls.

• Create and publish all content pieces during the initial three months while familiarizing yourself with the product and target audience.

• Produce a data-driven research piece biweekly.

• Transform research findings into lead magnets, including gated reports, interactive tools, and Claude skills.

• Extract data from internal analytics to uncover compelling narratives.

• Adapt content for LinkedIn utilizing employee advocacy.

• Convert webinars into marketing campaigns by defining the key angle, crafting Luma pages and promotional materials, and generating recaps, LinkedIn snippets, and follow-up communications.

• Conduct customer interviews and develop case studies featuring tangible metrics.

• Monitor content-generated leads from targeted accounts and provide weekly reports.

• Oversee the Builder content strategy from the fourth month onward.

• Determine which content initiatives to expand or discontinue.

⛳️ Requirements

• Minimum of 3 years experience in B2B SaaS content, preferably with a focus on technical or data-intensive products.

• Proven experience in independently publishing research or benchmark reports while tracking downloads, leads, and demos.

• Capability to gather and analyze data independently using dashboards, SQL, or AI tools.

• Experience in organizing webinars or events from promotional activities through follow-up.

• Background in writing case studies based on customer interviews.

• Familiarity with incorporating AI into the workflow while ensuring the content maintains a human touch.

• Excellent written English skills tailored for a technical audience.

• Preferred: Background in mobile applications, subscriptions, ad tech, MMP, or developer tools.

• Preferred: Understanding of paywalls, onboarding processes, and A/B testing methodologies.

• Preferred: Experience in a pipeline-driven or ABM marketing environment.

• Preferred: Basic knowledge of SEO, including keyword research and Google Search Console.

• Preferred: Established audience on LinkedIn, X, or Substack.

🏝️ Benefits

• Outstanding compensation directly linked to your performance.

• Flexible remote working options.

• Opportunity to work onsite in our Belgrade or London offices.

• Language learning opportunities.

• Sports benefits.

• Health insurance coverage.

• Laptop expenses covered.

• Professional support available.

• Access to a strong product with industry-leading metrics.

• Direct communication and ownership of projects.

• No bureaucracy and minimal politics.