Content Leader

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Build and lead a team of writers and editors.

• Mentor and nurture 4–6 writers and editors.

• Manage relationships with agency partners.

• Develop content strategies aimed at generating demand throughout the funnel.

• Integrate customer and sales feedback, along with trends in search and generative AI, into product messaging.

• Innovate and formalize practices for AI-enabled content creation.

• Guide the team on responsible and impactful use of AI technologies.

• Ensure the quality of content across all asset types.

• Write and revise core assets, including long-form reports, web pages, and video scripts.

• Edit copy for emails, social media, and paid advertising.

• Align content initiatives with audience needs and business goals.

• Influence both technical and senior stakeholders.

• Present strategies and outcomes to senior leadership.

• Analyze engagement metrics to enhance strategy and increase pipeline effectiveness.

• Oversee workflows using tools like Asana and Workfront.

⛳️ Requirements

• 8–10 years of experience in content strategy or content marketing.

• Proven history of developing comprehensive content strategies that stimulate demand.

• Proficient in writing and editing across various formats, from long-form reports to promotional content.

• Experience in people leadership is preferred.

• Genuine enthusiasm for AI, along with hands-on experience utilizing AI tools to enhance content creation efficiency.

• Capability to upskill a team on AI-driven workflows.

• Experience in B2B technology marketing, particularly in writing for an enterprise networking audience, is preferred.

• Strong stakeholder management and influencing abilities.

• Excellent analytical and presentation skills.

• Experience managing workflows and overseeing employees, contractors, and agencies using tools like Asana and Workfront.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan with a Cisco matching contribution.

• Paid parental leave.

• Short- and long-term disability coverage.

• Basic life insurance.

• Potential grants of Cisco restricted stock units, vesting after continued employment.

• 10 paid holidays each calendar year.

• 1 floating holiday for non-exempt employees.

• 1 paid day off for the employee’s birthday.

• Paid year-end holiday shutdown.

• 4 paid days off for personal wellness.

• 16 days of paid vacation time each calendar year for non-exempt full-time employees.

• Flexible vacation time-off program with no set limit for eligible exempt employees.

• 80 hours of sick leave provided upon hire and each January 1st thereafter.

• Up to 80 hours of unused sick leave can be carried forward.

• Additional paid time off for critical or emergency family situations.

• Optional 10 paid volunteer days per calendar year.

• Annual bonuses for non-sales positions, subject to Cisco’s policies.