Content Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Define and enhance the brand's voice, tone, and messaging frameworks.

• Establish the strategy and quality standards for content marketing across various channels.

• Create and manage evergreen content libraries.

• Design funnel content that guides users from awareness to consideration and conversion.

• Direct copywriting for integrated 360 campaigns spanning digital, events, sales enablement, PR, and social media.

• Collaborate with product marketing, branding, design, and sales to develop naming, positioning, messaging hierarchies, and campaign concepts.

• Set expectations, offer feedback, and develop scalable style guides, briefs, and review processes.

⛳️ Requirements

• Over 10 years of experience in content strategy, content marketing, and brand/copywriting, including significant time in a senior or leadership role.

• Background in both agency and in-house settings.

• Direct experience in life sciences, biotech, pharma, or a closely related scientific/technical field.

• Ability to simplify complex, technical subjects for a general audience.

• Strong perspective on brand voice, supported by a portfolio that demonstrates versatility from headlines to integrated campaigns.

• Proven experience in building and executing comprehensive content strategies.

• Experience leading 360/integrated campaigns and working with creative, design, and media partners.

• Exceptional editorial judgment with the confidence to challenge stakeholders when necessary.

• Capability to think strategically while also writing and editing directly.

• Experience in regulated or scientifically rigorous sectors where precision and compliance are critical.

• Background in managing or mentoring writers, editors, or content strategists.

• Knowledge of SEO, content performance metrics, and data-driven content decisions.

🏝️ Benefits

• Eligibility for bonuses.

• Equity opportunities.

• Comprehensive benefits package.