Consumer Insights Specialist

This is a fully remote position, open to applicants in Indonesia.

📋 Description

• Oversee research and insights for Consumer Apps & Gen AI within Southeast Asia.

• Take ownership of comprehensive product research, including teardowns and competitive benchmarking of Consumer Apps and Gen AI features against rivals across Southeast Asia.

• Design and execute structured market research and product testing in Indonesia, assessing product readiness, performance, and localization quality.

• Monitor competitor product launches and feature rollouts, ensuring the team remains updated on market availability and gaps.

• Collaborate with research and analytics agencies to transform qualitative and quantitative insights into concise, actionable recommendations for the marketing team.

• Organize diverse product feedback into structured, easily shareable insights employing light coding/vibe-coding techniques.

• Maintain pace with a rapidly evolving product schedule, with new launches occurring approximately every two weeks.

• Develop light workflow automation to enhance data collection and reporting where applicable.

⛳️ Requirements

• 3-4 years of experience in market research, consumer insights, or product marketing, preferably within a tech company or an agency serving tech clients.

• Highly detail-oriented, with a proven track record of delivering accurate, error-free work and a meticulous focus on edge cases.

• A foundational understanding of marketing research principles and methodologies, alongside familiarity with market research tools and software.

• Strong presentation skills and proficiency in report writing.

• Solid grounding in both qualitative and quantitative research methodologies.

• Comfortable utilizing basic coding, low-code, or no-code tools to organize data and streamline workflows.

• Experienced in using everyday AI tools to construct and refine prompts, recognizing when AI output requires human review, and adhering to company AI-usage and data privacy policies.

• Familiarity with social listening tools (e.g., Brandwatch, Meltwater, Talkwalker, or similar platforms) to track digital conversation volumes, sentiment shifts, and Share of Voice (SOV) across Southeast Asian markets.

• Excellent written and verbal communication skills in English, in addition to fluency in Bahasa Indonesia.

• A portfolio showcasing past work that demonstrates research rigor and analytical depth.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote working options.

• Collaborative and inclusive work environment.